{"id":9083,"date":"2018-02-04T18:22:19","date_gmt":"2018-02-04T16:22:19","guid":{"rendered":"https:\/\/www.powtoon.com\/blog\/?p=9083"},"modified":"2022-07-18T15:05:33","modified_gmt":"2022-07-18T13:05:33","slug":"2018-video-stats-ebook","status":"publish","type":"post","link":"https:\/\/www.powtoon.com\/blog\/2018-video-stats-ebook\/","title":{"rendered":"40 Insane Video Stats You Need to Ingest in 2018 [Ebook]"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Read Time: <\/span> <span class=\"rt-time\"> 5<\/span> <span class=\"rt-label rt-postfix\">minutes <\/span><\/span><p>Online video is growing, <em>and howdy<\/em>. But the sheer volume of stats out there can be overwhelming. Forget about <em>digesting<\/em> the information, how do you even know which 2018 video stats to <em>ingest<\/em> in the first place?<\/p>\n<p>Our team has just finished digging up the 40 most insane (and valuable) online video stats around, so you can take full advantage of the growing phenomenon of online video without the indigestion\u00a0of information overload.<\/p>\n<p>You can download our entire ebook a little further down this post, but first \u2014\u00a0I have a question for you:<\/p>\n<h2>Ask Yourself&#8230;<\/h2>\n<p>From the time you woke up this morning until this very moment, how much video have you watched online?<\/p>\n<p>I want you to really stop and think for a minute&#8230;<\/p>\n<p>And just to clarify, online video entails any video viewed from a digital device with internet capabilities; be it video on social media feeds, streaming episodes, pesky mobile ads, or silly uploads sent from friends on WhatsApp&#8230;<\/p>\n<p>And of course, let\u2019s not forget those outrageously cute cat clips that you watch on the video monster <a href=\"https:\/\/youtu.be\/ZxMl1SDJ7po\" target=\"_blank\" rel=\"noopener noreferrer\">YOUTUBE<\/a>.<\/p>\n<div style=\"width: 100%; height: 0; padding-bottom: 100%; position: relative;\"><iframe loading=\"lazy\" class=\"giphy-embed\" style=\"position: absolute;\" src=\"https:\/\/giphy.com\/embed\/OmK8lulOMQ9XO\" width=\"100%\" height=\"100%\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<p><a href=\"https:\/\/giphy.com\/gifs\/cat-cats-OmK8lulOMQ9XO\">Source: GIPHY<\/a><\/p>\n<p>(BTW: I estimated one hour&#8230; and I wasn\u2019t too far off.)<\/p>\n<h2>How Much Time Do We Spend Watching\u00a0Video Online?<\/h2>\n<p>According to <a href=\"https:\/\/www.forbes.com\/sites\/forbesagencycouncil\/2017\/02\/03\/video-marketing-the-future-of-content-marketing\/#133c1de06b53\" target=\"_blank\" rel=\"noopener noreferrer\">Forbes<\/a>, one-third of all the time people spend online is dedicated to watching videos. When you break that down to U.S. adults, the average is one hour and 17 minutes a day, according to Insideradio.<\/p>\n<p>That means if you add up email, social networks, podcasts, online radio, playing with apps and reading articles \u2014 watching video is already\u00a0<em>over 30 percent<\/em> of that usage.<\/p>\n<p>From a sales and marketing standpoint, <em>this is an INSANE figure<\/em>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-9104 size-full\" src=\"https:\/\/www.powtoon.com\/blog\/wp-content\/uploads\/2018\/02\/Ebook_blog_post_inner1_time.png\" alt=\"2018 video stats\" width=\"630\" height=\"340\" \/><\/p>\n<p>And we \u2014 as a society \u2014 aren&#8217;t slowing down; we will be watching even more video as time moves on. In fact, digital video <a href=\"http:\/\/www.insideradio.com\/free\/emarketer-adults-spend-half-of-daily-media-usage-on-digital\/article_24addc46-ad97-11e7-bbda-4f926ba26027.html\" target=\"_blank\" rel=\"noopener noreferrer\">is expected to grow<\/a> by nearly ten minutes for every U.S. adult in the next two years \u2014 from 1:17 per person in 2017 to 1:26 per person by 2019.<\/p>\n<p>Ok. So that lays the groundwork for understanding just how much time we all spend watching online video. But how does that shake out in terms of the various video and social platforms?<\/p>\n<p>Let\u2019s start with some YouTube Stats&#8230;<\/p>\n<h2>2018 Video Stats: YouTube<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-9091 size-full\" src=\"https:\/\/www.powtoon.com\/blog\/wp-content\/uploads\/2018\/01\/Ebook_blog_post_inner2.png\" alt=\"2018 Video Stats\" width=\"630\" height=\"340\" \/><\/p>\n<p>When it comes to YouTube, the numbers speak for themselves:<\/p>\n<ul>\n<li>YouTube is the #2 search engine on the internet and the world\u2019s largest video sharing site<\/li>\n<li>YouTube users who start at the homepage to \u201csee what\u2019s on\u201d has increased 300 percent, year over year<\/li>\n<li>For the 18-34 and 18-49 year-olds demographic, YouTube trumps <em>every cable network<\/em> in the U.S.<\/li>\n<li>The average YouTube viewer spends 40 minutes watching video on mobile per session<\/li>\n<\/ul>\n<h2>2018 Video Stats: Instagram<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-9092 size-full\" src=\"https:\/\/www.powtoon.com\/blog\/wp-content\/uploads\/2018\/01\/Ebook_blog_post_inner3.png\" alt=\"2018 Video Stats\" width=\"630\" height=\"340\" \/><\/p>\n<p>59 percent of the world\u2019s top brands are now actively posting Instagram video content; And <a href=\"https:\/\/sproutsocial.com\/insights\/instagram-stats\/\" target=\"_blank\" rel=\"noopener noreferrer\">when they advertise<\/a>, 25 percent of those ads are video.<\/p>\n<h2>2018 Video Stats: Facebook&#8230; LIVE!<\/h2>\n<p>It\u2019s no surprise that Facebook is a major player when it comes to providing a platform for viewing video&#8230; but what <em>is<\/em> surprising is the <em>style<\/em> of video that grew exponentially on Facebook in the past year: <strong>Live Video.<\/strong><\/p>\n<p>Facebook users spend <a href=\"https:\/\/www.inc.com\/jeremy-goldman\/9-insane-statistics-on-the-future-of-internet-video.html\" target=\"_blank\" rel=\"noopener noreferrer\">300 percent more time<\/a> watching live videos than traditional ones.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-9093 size-full\" src=\"https:\/\/www.powtoon.com\/blog\/wp-content\/uploads\/2018\/01\/Ebook_blog_post_inner4.png\" alt=\"2018 Video Stats\" width=\"630\" height=\"340\" \/><\/p>\n<p>But there\u2019s a caveat&#8230;<\/p>\n<p>According to <a href=\"https:\/\/www.entrepreneur.com\/article\/290400\" target=\"_blank\" rel=\"noopener noreferrer\">Entrepreneur<\/a>, live video will not replace recorded video; rather, it will work alongside live video, adding interaction and urgency to recorded videos\u2019 large audiences and wide reach.<\/p>\n<h2>2018 Video Stats: What Are We Watching?<\/h2>\n<p>The answer is&#8230; we are watching many, <em>many<\/em> different types of online video \u2014 whether it\u2019s an ad, recipe, movie trailer or selfie post. The next important question to ask here is: what exactly makes these videos so successful?<\/p>\n<p>According to the latest studies, the top watched videos must be: <strong>ephemeral, original and concise.<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-9094 size-full\" src=\"https:\/\/www.powtoon.com\/blog\/wp-content\/uploads\/2018\/01\/Ebook_blog_post_inner5.gif\" alt=\"2018 Video Stats\" width=\"630\" height=\"340\" \/><\/p>\n<h3>Ephemeral<\/h3>\n<p>People trust content that shows up and disappears. Technology changes so fast, and there is much of it out there, that we expect the video presented to us to be current and relevant.<\/p>\n<p>(Who wants to see a video from 2 months ago? That is so LAST YEAR.)<\/p>\n<h3>Original<\/h3>\n<p>It all started with those risk-takers during the early years of YouTube; uploading covers of their favorite songs or just talking about the subjects that interest them most. Then it moved on to small business owners who produced live webinars and demos of their services.<\/p>\n<p>Now, even huge names like Netflix and Amazon Prime, who began as distributors of licensed content, are creating their own original TV series, specials, documentaries, and movies.<\/p>\n<p>Customers reward companies that are (or at least appear to be) sincere, and who produce their own original content.<\/p>\n<h3>Concise<\/h3>\n<p>People have short attention spans, and video creators know this! So they have to tighten their content in order to convey their message <em>in as little time as possible<\/em>.<\/p>\n<p>According to <a href=\"http:\/\/hubs.to\/qn8p2\">HubSpot<\/a>, most of the videos created in 2017 (over 56 percent) were <a href=\"https:\/\/blog.hubspot.com\/marketing\/video-marketing-statistics\"><em>less than two minutes long<\/em><\/a>! That explains the success of incredibly short video content, like YouTube&#8217;s now famous six-second bumper ad format.<\/p>\n<p>Communicating a brand message in as little as six seconds might seem like an impossible task, but in video, sometimes that&#8217;s all the time a viewer can give you! Be sure you&#8217;re scripting your videos accordingly.<\/p>\n<h2>Video Influencers<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-9095 size-full\" src=\"https:\/\/www.powtoon.com\/blog\/wp-content\/uploads\/2018\/01\/Ebook_blog_post_inner6.png\" alt=\"2018 Video Stats\" width=\"630\" height=\"340\" \/><\/p>\n<p>The video influencer sector is currently estimated at <a href=\"http:\/\/tubularinsights.com\/sponsored-video-insights\/\" target=\"_blank\" rel=\"noopener noreferrer\">$1.3 billion<\/a> annually.<\/p>\n<p>As the name implies, video influencer videos place the focus of their content on influential people; the Ronaldos and Martha Stewarts and Neil Degrasse Tysons of the world. But influencers are not limited to superstar endorsements. Proven experts in their fields\u00a0who build their reputation with video are all the rage; like Elise Strachan of <a href=\"https:\/\/www.facebook.com\/elise.strachan\/\" target=\"_blank\" rel=\"noopener noreferrer\">My Cupcake Addiction<\/a>, or <a href=\"https:\/\/www.garyvaynerchuk.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Gary Vaynerchuk<\/a> \u2014 the self-made marketing guru.<\/p>\n<h2>What Does This Mean for You?<\/h2>\n<p>This post simply addresses the growth and emerging ubiquity of online video. We haven&#8217;t even begun to discuss the opportunities for marketers and brands who use online video well. <em>Nothing is more powerful than video<\/em> to bring diverse returns on your investment and to build trust and loyalty with customers. But the truth is, it&#8217;s not just marketers who can benefit from video.<\/p>\n<p>Online video is a big deal, for <em>everyone<\/em>. Companies who have not tapped into this arena should get started, and those who already have&#8230; Kudos! Keep fine-tuning your online video strategy.<\/p>\n<h2>Download the Full Ebook Today!<\/h2>\n<p>Ready to ingest the big video-stat picture? Click below to download the Great Big Book of Online Video Stats!<\/p>\n<p><a href=\"https:\/\/www.powtoon.com\/labs\/guides\/online-video-stats-ebook\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-9096 size-full\" src=\"https:\/\/www.powtoon.com\/blog\/wp-content\/uploads\/2018\/01\/Ebook_blog_post_inner7.gif\" alt=\"2018 Video Stats\" width=\"630\" height=\"340\" \/><\/a><\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>Online video is growing, and howdy. But the sheer volume of stats out there can be overwhelming. Forget about digesting the information, how do you even know which 2018 video stats to ingest in the first place? Our team has&#8230;<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":45,"featured_media":9089,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"twitterCardType":"summary","cardImageID":0,"cardImage":"","cardTitle":"","cardDesc":"","cardImageAlt":"","cardPlayer":"","cardPlayerWidth":0,"cardPlayerHeight":0,"cardPlayerStream":"","cardPlayerCodec":"","footnotes":""},"categories":[756],"tags":[319,140,693,735,733,254,406,734,636,713,297],"class_list":["post-9083","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-ebook","tag-explainer-video","tag-facebook","tag-free-download","tag-instagram","tag-social-video","tag-video-creation","tag-video-influencer","tag-video","tag-video-trends","tag-youtube"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>40 Insane Video Stats You Need to Ingest in 2018 | Powtoon<\/title>\n<meta name=\"description\" content=\"We worked through the wee hours to curate the most insane (and valuable) 2018 video stats online. 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