{"id":3777,"date":"2014-01-16T13:10:09","date_gmt":"2014-01-16T11:10:09","guid":{"rendered":"http:\/\/www.powtoon.com\/blog\/?p=3777"},"modified":"2022-06-28T09:39:09","modified_gmt":"2022-06-28T07:39:09","slug":"great-calls-action","status":"publish","type":"post","link":"https:\/\/www.powtoon.com\/blog\/great-calls-action\/","title":{"rendered":"The Great Calls To Action"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Read Time: <\/span> <span class=\"rt-time\"> 3<\/span> <span class=\"rt-label rt-postfix\">minutes <\/span><\/span><p>All of us at Powtoon are here to help you with some great call-to-action tips, because we know that every article you read on how to end your video or presentation always says that a call to action is crucial (and it really is)! So how do we maneuver this, make it interesting, and not fall into the trap of making it sound unprofessional or forced?<\/p>\n<h2 dir=\"ltr\"><strong>You can have more than 1 &#8220;Call to Action&#8221;\u200b <\/strong><\/h2>\n<p dir=\"ltr\">Perhaps you want to your audience to press a button to sign up for your newsletter, but you also have a important link you want them to click on in order to preview the books you are selling, for example. And maybe, your final call to action is a link to one of your special website offers. You can decide if more than one call to action is necessary, and implement it how you see fit, but when including a button in your call to action (and please, only use one button per story) pick one that is colorful and visually appealing,and <span style=\"text-decoration: underline;\">always<\/span> use a button for your primary call to action.<\/p>\n<p dir=\"ltr\" style=\"text-align: center;\"><a href=\"http:\/\/dbjk47w5ep2rm.cloudfront.net\/blog\/wp-content\/uploads\/2014\/01\/Great-calls-to-action-Google-Drive-2014-01-15-15-47-11.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-3780 aligncenter\" title=\"Presentation, Advertising, Marketing, Call to Action, Explainer\" src=\"http:\/\/dbjk47w5ep2rm.cloudfront.net\/blog\/wp-content\/uploads\/2014\/01\/Great-calls-to-action-Google-Drive-2014-01-15-15-47-11-300x150.jpg\" alt=\"Presentation, Advertising, Marketing, Call to Action, Explainer\" width=\"300\" height=\"150\" srcset=\"https:\/\/www.powtoon.com\/blog\/wp-content\/uploads\/2014\/01\/Great-calls-to-action-Google-Drive-2014-01-15-15-47-11-300x150.jpg 300w, https:\/\/www.powtoon.com\/blog\/wp-content\/uploads\/2014\/01\/Great-calls-to-action-Google-Drive-2014-01-15-15-47-11.jpg 342w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p dir=\"ltr\">One thing to remember is that there are four types of Calls to Action. Powtoon contributor Russ explains these in his video &#8220;The four types of calls to action that work best&#8221;, so let&#8217;s listen to his words of wisdom for some great advice!<\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube.com\/embed\/mxg9qeKWdMg?rel=0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2><strong>Use humor and catchy wording<\/strong><\/h2>\n<p dir=\"ltr\">\u2022 Using words and phrases like: today only, instantly, now, in seconds, before it&#8217;s too late, sign up now, etc. can really draw attention and get people interested in clicking on your links<\/p>\n<p dir=\"ltr\">\u2022 Adding some humor surrounding your call to action so that it&#8217;s packaged together in an appealing way is ALWAYS a good idea<\/p>\n<p>\u200b \u2022 Press this button \u200b <a href=\"https:\/\/www.powtoon.com\/account\/signup\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3782 size-full\" src=\"https:\/\/www.powtoon.com\/blog\/wp-content\/uploads\/2014\/01\/call-to-action-buttons-Google-Search-2014-01-16-12-37-52.jpg\" alt=\"call to action buttons - Google Search 2014-01-16 12-37-52\" width=\"193\" height=\"55\" \/><\/a>\u200b \u200b if you have had your morning coffee and are awake enough to explore your free Powtoon account and enjoy experimenting with various calls to action. See, I slipped one in there when you weren&#8217;t looking.<\/p>\n<h2><strong>Communicate the added value<\/strong><\/h2>\n<p dir=\"ltr\">When you ask your viewers to sign up, purchase, visit your site, or give you a call, what do they get out of it? After all, in most cases, you are introducing yourself for the first time to people through your message. So why should they bother? This video is one of the best examples that not only throws in more than one call to action throughout the video, but also provides ample reasons to want to follow through on her requests. Powtoon also knows how to throw in great reasons to follow our requests, I mean we even offer a free account for those who sign up, showing the added value. See how I slipped that in again when you weren&#8217;t looking? Let&#8217;s check out this brilliant video with great calls to action.<\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/www.youtube.com\/embed\/N4R22Ol_g3o?rel=0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Calls to action don&#8217;t have to be stressful. Have fun with them and see what transpires! And remember, <a href=\"https:\/\/www.powtoon.com\/account\/signup\/\">Sign Up<\/a> today for Powtoon because, why not? It&#8217;s FREE!<\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/dbjk47w5ep2rm.cloudfront.net\/blog\/wp-content\/uploads\/2014\/01\/SIGN-UP.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-3783 aligncenter\" title=\"animation, animated presentation, call to action, public speaking, marketing, advertising\" src=\"http:\/\/dbjk47w5ep2rm.cloudfront.net\/blog\/wp-content\/uploads\/2014\/01\/SIGN-UP-300x300.jpg\" alt=\"animation, animated presentation, call to action, public speaking, marketing, advertising\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.powtoon.com\/blog\/wp-content\/uploads\/2014\/01\/SIGN-UP-300x300.jpg 300w, https:\/\/www.powtoon.com\/blog\/wp-content\/uploads\/2014\/01\/SIGN-UP-150x150.jpg 150w, https:\/\/www.powtoon.com\/blog\/wp-content\/uploads\/2014\/01\/SIGN-UP.jpg 325w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>All of us at Powtoon are here to help you with some great call-to-action tips, because we know that every article you read on how to end your video or presentation always says that a call to action is crucial&#8230;<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":20,"featured_media":3789,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"twitterCardType":"summary","cardImageID":0,"cardImage":"","cardTitle":"","cardDesc":"","cardImageAlt":"","cardPlayer":"","cardPlayerWidth":0,"cardPlayerHeight":0,"cardPlayerStream":"","cardPlayerCodec":"","footnotes":""},"categories":[756],"tags":[365,45,50,74,85,421,866,179,579,408,200,220,222,357,636],"class_list":["post-3777","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-animated-marketing","tag-animated-presentation-software","tag-animation","tag-best-presentation-software","tag-call-to-action","tag-creative-marketing","tag-ctas","tag-marketing","tag-marketing-tips","tag-online-marketing","tag-online-presentation-software","tag-presentation","tag-presentation-software-2","tag-public-speaking","tag-video"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Optimizing your videos with Call To Actions- by PowToon<\/title>\n<meta name=\"description\" content=\"How to you create engaging calls to action that entice readers to click the button? Learn how to optimize your videos with great calls to action.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.powtoon.com\/blog\/great-calls-action\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Optimizing your videos with Call To Actions- by PowToon\" \/>\n<meta property=\"og:description\" content=\"How to you create engaging calls to action that entice readers to click the button? 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