{"id":15910,"date":"2023-09-03T23:00:00","date_gmt":"2023-09-03T21:00:00","guid":{"rendered":"https:\/\/www.powtoon.com\/blog\/?p=15910"},"modified":"2023-08-07T14:22:44","modified_gmt":"2023-08-07T12:22:44","slug":"how-to-dominate-youtube-shorts-in-2023-with-best-practices","status":"publish","type":"post","link":"https:\/\/www.powtoon.com\/blog\/how-to-dominate-youtube-shorts-in-2023-with-best-practices\/","title":{"rendered":"How to Dominate YouTube Shorts in 2023 with Best Practices"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Read Time: <\/span> <span class=\"rt-time\"> 4<\/span> <span class=\"rt-label rt-postfix\">minutes <\/span><\/span>\n<p>Research shows that video content drives <a href=\"https:\/\/www.forbes.com\/sites\/amitchowdhry\/2018\/09\/18\/study-relevant-video-content-drives-more-engagement-and-revenue\/\">more engagement<\/a> on social media than other forms of content. If you\u2019re a marketer, generating social media video content should be among your top priorities.<\/p>\n\n\n\n<p>You should also focus on taking advantage of new video-centric platforms and social media channels. YouTube Shorts is just one example. By experimenting with this channel, you can give your social media marketing efforts a major boost this year.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What Are YouTube Shorts?<\/h2>\n\n\n\n<p>Generating and sharing bite-sized video content has long been a popular marketing practice among brands on such platforms as TikTok and Instagram.\u00a0 It&#8217;s only natural that YouTube, the premiere video hosting and sharing platform, would also provide users with the opportunity to share such content.\u00a0<\/p>\n\n\n\n<p>That\u2019s all YouTube Shorts are: small chunks of video content that may be <a href=\"https:\/\/www.powtoon.com\/blog\/how-to-decide-what-type-of-content-to-post-on-social-media\/\">ideal for social media<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How Long Can YouTube Shorts Be?<\/h2>\n\n\n\n<p>YouTube Shorts are typically less than one minute long. Because the purpose of these Shorts is to at least partially compete with TikTok videos, it\u2019s not uncommon for these videos to be very short. Research indicates that the ideal length for a TikTok video is <a href=\"https:\/\/blog.hootsuite.com\/how-long-should-a-social-media-video-be\/\">between seven and 15 seconds<\/a>.<\/p>\n\n\n\n<p>YouTube Shorts also tend to share other features with TikTok videos and Instagram Reels. Specifically, they are usually shot vertically on mobile devices.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">YouTube Shorts Dimensions<\/h2>\n\n\n\n<p>The ideal dimensions for YouTube Shorts is 1920 pixels by 1080 pixels. YouTube Shorts should be shot with a 9:16 aspect ratio.<\/p>\n\n\n\n<p>(For more information on this topic, check out our guide on <a href=\"https:\/\/www.powtoon.com\/blog\/social-media-video-specs-dimensions\/\">social media video specs and dimensions<\/a>.)<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What Are the Benefits of YouTube Shorts?<\/h2>\n\n\n\n<p>Promoting your brand via YouTube Shorts is a wise decision for many potential reasons. Benefits you might enjoy as a result of generating and sharing quality YouTube Shorts include the following:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Engaging potential audience members who might not have time to view longer content<\/li>\n\n\n\n<li>Reducing costs, as generating short videos that users expect to be filmed on a smartphone tends to be less expensive than producing longer video content<\/li>\n\n\n\n<li>Taking advantage of trends and commenting on relevant topics in the news<\/li>\n<\/ul>\n\n\n\n<p>That last point is particularly noteworthy. Although participating in trending conversations and posting content that relates to ongoing news stories is a basic principle of social media marketing, generating timely video content can be prohibitively difficult.<\/p>\n\n\n\n<p>That doesn\u2019t mean it has to be. With YouTube Shorts, you can create quick videos much more efficiently than you can create long-form video content. This allows you to expand the role that video may play in your social media marketing strategy.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How to Make YouTube Shorts<\/h2>\n\n\n\n<p>The process of generating a YouTube Short involves the following steps:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Opening the YouTube mobile app and signing in to your account if you haven\u2019t done so already<\/li>\n\n\n\n<li>Tapping the + symbol at the bottom of the screen<\/li>\n\n\n\n<li>Choosing \u201cCreate a Short\u201d<\/li>\n\n\n\n<li>Waiting 15 seconds for the camera to start (or tapping the countdown so that the camera starts in 60 seconds)<\/li>\n\n\n\n<li>Choosing options such as \u201cFlip\u201d and \u201cSpeed\u201d to control where the camera points and how slowed-down or sped-up the video is<\/li>\n\n\n\n<li>Selecting \u201cTimer\u201d and choosing a countdown if you want the option of recording a video hands-free<\/li>\n\n\n\n<li>Choosing filters and using editing tools to make your video more visually engaging<\/li>\n\n\n\n<li>If you wish, choosing \u201cGreen Screen\u201d to replace your background with an image<\/li>\n\n\n\n<li>Tapping the red record button to begin recording<\/li>\n\n\n\n<li>Clicking the bottom-right check mark to preview your video<\/li>\n\n\n\n<li>Adding filters and other such editing features to optimize your video<\/li>\n\n\n\n<li>Creating a title and uploading your video<\/li>\n<\/ul>\n\n\n\n<p>(Tip: Consider including \u201c#shorts\u201d in your video title. Although your title can only be 100 characters max, including this can potentially boost engagement.)<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Making YouTube Shorts: Tips to Keep in Mind<\/h2>\n\n\n\n<p>If you\u2019re ready to grow your audience with YouTube Shorts, consider how the following recommendations could help you generate content that resonates with your target audience:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Aim for Concision<\/h3>\n\n\n\n<p>It\u2019s important to remember that the people who engage with a YouTube Short do so expecting, well, a short piece of content. Thus, when filming and uploading Shorts, always strive to get your intended message across as concisely as possible.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Customize Thumbnails<\/h3>\n\n\n\n<p>A thumbnail is an image a user sees that can entice them to click on and view a YouTube Short. Customize your thumbnails to ensure the images that represent your videos are attractive while also accurately giving users a sense of what the content may consist of.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Share Unique Information<\/h3>\n\n\n\n<p>Your goal when producing YouTube Shorts is to make a memorable impression on audience members in a short span of time. One way to achieve this goal is to share surprising information, data, or news stories with your viewers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Hit the Ground Running<\/h3>\n\n\n\n<p>Aim to grab a viewer\u2019s attention within the first few seconds of a video. From the start, you need to give a viewer the sense that clicking away from the video would deprive them of valuable content. Starting with surprising images, unique music choices, or even an image of someone\u2019s shocked face might help you engage viewers right away.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Create a Series<\/h3>\n\n\n\n<p>Sometimes, it makes sense to create a series of YouTube Shorts that all relate to and build upon one another. This helps you maintain a consistent audience.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Know What Types of Video Content Are Ideal for Shorts<\/h3>\n\n\n\n<p>YouTube Shorts isn\u2019t the ideal format for all social media video ideas you may have. Types of videos that may work perfectly as YouTube shorts include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Very quick tutorials that show how to use a simple product<\/li>\n\n\n\n<li>Showcasing creations you (or your customers) have made with your products or services<\/li>\n\n\n\n<li>Commenting on a relevant news story<\/li>\n\n\n\n<li>Sharing a quick video of a branded company event<\/li>\n<\/ul>\n\n\n\n<p>Those are just a few examples. The specific types of videos you should create for YouTube Shorts will depend on your brand.<\/p>\n\n\n\n<p>As always, you should monitor the performance of your YouTube Shorts videos. Identify the unique strengths a video possesses when it performs well. When a video doesn\u2019t get as much engagement as you may have expected, try to find out what went wrong.<\/p>\n\n\n\n<p>This is key to social media marketing success in general. If you focus on making constant improvements when refining your YouTube Shorts strategy, you\u2019ll only grow more and more comfortable with this particular marketing channel!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Powtoon Helps You Create Stunning Social Media Video Content<\/h2>\n\n\n\n<p>No matter what type of social media video content you may be generating, Powtoon\u2019s intuitive video maker and animation maker ensures producing videos is a breeze. This is true even if you have practically no video production experience! Learn more about what Powtoon could do for you and your brand by <a href=\"https:\/\/www.powtoon.com\/account\/signup\/\">signing up<\/a> today.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/www.powtoon.com\/account\/signup\/?signup_form=homepage-lp&amp;form_audience=&amp;tof_signup_form=homepage-lp\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.powtoon.com\/blog\/wp-content\/uploads\/2020\/09\/blog_buttons-04.png\" alt=\"\" class=\"wp-image-13272\" width=\"433\" height=\"78\"\/><\/a><\/figure><\/div><!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>Research shows that video content drives more engagement on social media than other forms of content. If you\u2019re a marketer, generating social media video content should be among your top priorities. You should also focus on taking advantage of new&#8230;<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":61,"featured_media":15881,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"twitterCardType":"","cardImageID":0,"cardImage":"","cardTitle":"","cardDesc":"","cardImageAlt":"","cardPlayer":"","cardPlayerWidth":0,"cardPlayerHeight":0,"cardPlayerStream":"","cardPlayerCodec":"","footnotes":""},"categories":[22],"tags":[2858,2859,252,2856,2857],"class_list":["post-15910","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-video","tag-how-long-can-youtube-shorts-be","tag-how-to-make-youtube-shorts","tag-social-media","tag-youtube-shorts","tag-youtube-shorts-dimensions"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Dominate YouTube Shorts in 2023 | Powtoon Blog<\/title>\n<meta name=\"description\" content=\"Discover how you should focus on taking advantage of new video-centric platforms and social media channels in 2023.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.powtoon.com\/blog\/how-to-dominate-youtube-shorts-in-2023-with-best-practices\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Dominate YouTube Shorts in 2023 | Powtoon Blog\" \/>\n<meta property=\"og:description\" content=\"Discover how you should focus on taking advantage of new video-centric platforms and social media channels in 2023.\" \/>\n<meta property=\"og:url\" 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