{"id":14438,"date":"2021-12-02T16:00:00","date_gmt":"2021-12-02T14:00:00","guid":{"rendered":"https:\/\/www.powtoon.com\/blog\/?p=14438"},"modified":"2021-12-02T16:42:27","modified_gmt":"2021-12-02T14:42:27","slug":"5-ways-to-keep-your-videos-on-brand","status":"publish","type":"post","link":"https:\/\/www.powtoon.com\/blog\/5-ways-to-keep-your-videos-on-brand\/","title":{"rendered":"5 Ways to Keep Your Videos On-Brand"},"content":{"rendered":"Read Time: <\/span> 4<\/span> minutes <\/span><\/span>\n

With the great resignation of 2021<\/a>, employers are struggling to retain talent and engage employees in a meaningful way. And it turns out, the secret to standing out and to connecting on an emotional level both internally and externally\u2013is branding.<\/p>\n\n\n\n

Why Brand Your Videos? <\/strong><\/h2>\n\n\n\n

In a recent Social Sprout survey that asked what made a brand stand out, 40% said it was due to memorable content, 33% said distinct personality, and 32% said compelling storytelling. Recent surveys also show that establishing a consistent internal brand has a positive impact on brand identification among employees, which improves overall staff retention rates. Additionally, research suggests that internal branding both improves job satisfaction and staff loyalty. Kind of the holy grail for brands in 2021, right? <\/p>\n\n\n\n

While 95% of organizations have branding guidelines, just 25% enforce these guidelines, which means 60% of organizations create internal and external marketing materials that are inconsistent with brand best practices. <\/p>\n\n\n\n

So how can you make sure your brand is aligned both internally and externally? The answer, quite simply, is video. Internally, 48% of all employees consider video the most engaging form of communication, according to a TechSmith<\/a> survey.<\/p>\n\n\n\n

Empowering your teams to create engaging videos that align with your branding consistently, no matter whether they\u2019re meant for marketing, HR, or training, shouldn\u2019t be hard. Here are 5 easy ways you can keep your videos on-brand, always:<\/strong><\/p>\n\n\n\n

1. Easy-to-Access Brand Book<\/h2>\n\n\n\n

Make sure every potential video creator on your team has access to your company\u2019s brand book. Want to make this even more intuitive? Use a video creation tool like Powtoon that allows you to pre-define your brand logos, colors, and fonts. Create a template with a slide that has all of your brand guidelines. Include visual examples like the one below.<\/p>\n\n\n\n

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\"\"\/<\/figure><\/div>\n\n\n\n

2. Lock Branded Elements in Place<\/h2>\n\n\n\n

Think about the last time you sat through an hour-long presentation only to see the logo appearing in the top left corner of some slides, on the bottom right corner of others, and then completely missing from some slides? Not the most professional look \u2013 and completely avoidable. <\/p>\n\n\n\n

Create video templates your team can easily use and include branded elements like your logos. To make sure videos are always looking consistent, lock certain objects in place. <\/p>\n\n\n\n

3. Introduce Branded Characters<\/h2>\n\n\n\n

Humanize your videos with characters. This is a great way to build an emotional connection and instant engagement while showing your playful side. In 2022 (and beyond),  promoting diversity and inclusion among your team and clients is more important than ever. Characters give us, content creators, an opportunity to deliver brand consistency and inclusivity. Customizing your characters with branded clothing is easy and will make a difference.<\/p>\n\n\n\n

With Powtoon\u2019s Character Building feature<\/a>, your team can quickly customize video characters to match\u2026 well, whoever you\u2019d like them to! That means fine-tuning skin tone, face shape, hairstyle, clothes, height, accessories, and more.<\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

4. Brand Tone and Voice<\/h2>\n\n\n\n

The tone and the voice of your brand are the building blocks of how people experience you. In many cases, the teams most familiar with the brand\u2019s tone and voice guidelines are the brand marketing, PR ,communication teams. But that leaves out the rest of your most important brand ambassadors \u2013 your entire organization. <\/p>\n\n\n\n

Make sure to communicate your brand\u2019s values, style, and rhythm so every video created reflects this. For example, this fun change management video by Sage reflects the team\u2019s humor and easy-going vibe using characters to animate a conversation. <\/p>\n\n\n\n

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