{"id":14298,"date":"2021-09-24T09:00:00","date_gmt":"2021-09-24T07:00:00","guid":{"rendered":"https:\/\/www.powtoon.com\/blog\/?p=14298"},"modified":"2022-08-04T17:20:46","modified_gmt":"2022-08-04T15:20:46","slug":"why-integrate-explainer-video-marketing-strategy","status":"publish","type":"post","link":"https:\/\/www.powtoon.com\/blog\/why-integrate-explainer-video-marketing-strategy\/","title":{"rendered":"Why You Should Integrate Explainer Videos into Your Marketing Strategy"},"content":{"rendered":"Read Time: <\/span> 2<\/span> minutes <\/span><\/span>\n

Return on investment (ROI) is critical in marketing<\/span> and incorporating explainer videos<\/a> into your strategy<\/span> will give you one of the biggest bangs for your buck. If you\u2019re wondering why and how to effectively incorporate videos<\/span> into your marketing<\/span> efforts, we\u2019ve got the answers you\u2019re looking for.<\/p>\n\n\n\n

What Is An Explainer Video?<\/h2>\n\n\n\n

An explainer video<\/span> is a short video<\/span> that introduces your company<\/span>, product<\/span>, or service to your audience. This format captures attention easier and conveys information faster than traditional text, making<\/span> it an efficient way to share your message. Explainer videos<\/span> come in varying formats and lengths depending on the target audience<\/span>, sharing platform, and purpose. <\/p>\n\n\n\n

Most explainer videos<\/span> are 60-90 seconds, but longer-form videos<\/span> are appropriate for engaged audiences or in-depth explanations. Any type of video<\/span> can be an explainer video<\/span>, but the most popular are live-action, whiteboard animation<\/span>, and 2D animated<\/span> explainer videos<\/span>.<\/p>\n\n\n\n

How Do Explainer Videos Help with Marketing?<\/h2>\n\n\n\n

Marketing<\/span> videos<\/span> <\/a>make a huge difference in almost any online medium, but here are five of the ways explainer videos<\/span> boost your marketing<\/span> ROI.<\/p>\n\n\n\n

1. Explainer videos<\/span> capture the attention of your audience.<\/strong> The average person has an eight-second<\/a> attention span, but research shows you\u2019ve got less than half that time – three seconds<\/a> – to grab a viewer. Using videos<\/span> you can be creative<\/span> and flashy to capture your viewer\u2019s attention almost immediately. It\u2019s nearly impossible to get those same results with text-only content<\/span>.<\/p>\n\n\n\n

2. Explainer videos<\/span> help develop a relationship with your customer.<\/strong> Videos<\/span> allow you to exude energy, portray a persona, and display your company<\/span>\u2019s values in a way that could never come across through text. Videos<\/span> will help your customers feel more closely connected to your company<\/span>.<\/p>\n\n\n\n

3. Explainer videos<\/span> increase social<\/span> media exposure.<\/strong> Video<\/span> is the king of social<\/span> media. Platforms prioritize videos in user<\/span> feeds<\/span> and videos<\/span> elicit more social<\/span> media engagement than any other types of posts. The more viewers interact with and share your video<\/span>, the more users<\/span> will see it in their feeds<\/span>, and the larger your audience will be.<\/p>\n\n\n\n

4. Explainer videos<\/span> boost conversions<\/span>.<\/strong> According to Internet<\/span> Retailer, consumers are 85% more likely to buy a product<\/span> they first see on an explainer video<\/span>. Videos<\/span> significantly increase<\/a> a visitor\u2019s time on page and the number of pages they visit in a session. By simply adding an explainer video<\/a> to a landing page<\/a> boosts conversions<\/span> almost automatically.<\/p>\n\n\n\n

5. Explainer videos<\/span> increase your Google<\/span> ranking.<\/strong> Improved SEO<\/span> means more views, conversions<\/span>, and sales. Google<\/span> not only prioritizes video<\/span> results in a search but including a video<\/span> on a website increases SEO<\/a>.  Even if your company<\/span> doesn\u2019t rank highly in traditional search results, having a video<\/span> gives you a chance to display in Google<\/span>\u2019s featured snippets – of which 70% don\u2019t rank highly<\/a> in the organic results.<\/p>\n\n\n\n

Create Explainer Videos with Powtoon<\/h2>\n\n\n\n

Boost your marketing<\/span> efforts with explainer videos<\/span> from Powtoon<\/span>! Powtoon\u2019s user<\/span>-friendly video<\/span> communication platform allows novice creators to make professional-quality videos<\/span> in minutes with a library of customizable templates<\/span>. Sign up for free!<\/a><\/p>\n\n\n","protected":false},"excerpt":{"rendered":"

Return on investment (ROI) is critical in marketing and incorporating explainer videos into your strategy will give you one of the biggest bangs for your buck. If you\u2019re wondering why and how to effectively incorporate videos into your marketing efforts,…<\/p>\n","protected":false},"author":61,"featured_media":14299,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"twitterCardType":"","cardImageID":0,"cardImage":"","cardTitle":"","cardDesc":"","cardImageAlt":"","cardPlayer":"","cardPlayerWidth":0,"cardPlayerHeight":0,"cardPlayerStream":"","cardPlayerCodec":"","footnotes":""},"categories":[510,756,22],"tags":[],"class_list":["post-14298","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-effective-marketing","category-marketing","category-video"],"yoast_head":"\nWhy You Should Integrate Explainer Videos into Your Marketing Strategy - Powtoon Blog<\/title>\n<meta name=\"description\" content=\"Learn the importance of integrating explainer videos into your overall marketing strategy in this Powtoon blog.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.powtoon.com\/blog\/why-integrate-explainer-video-marketing-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why You Should Integrate Explainer Videos into Your Marketing Strategy - 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