{"id":14282,"date":"2021-09-08T16:53:32","date_gmt":"2021-09-08T14:53:32","guid":{"rendered":"https:\/\/www.powtoon.com\/blog\/?p=14282"},"modified":"2021-10-26T20:18:11","modified_gmt":"2021-10-26T18:18:11","slug":"black-friday-beginners-guide-video-ads","status":"publish","type":"post","link":"https:\/\/www.powtoon.com\/blog\/black-friday-beginners-guide-video-ads\/","title":{"rendered":"When Is Black Friday?! A Beginner&#8217;s Guide to Video Ads [3 Quick Steps]"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Read Time: <\/span> <span class=\"rt-time\"> 5<\/span> <span class=\"rt-label rt-postfix\">minutes <\/span><\/span>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"When Is Black Friday?! A Beginner&#039;s Guide to Video Ads [3 Quick Steps]\" width=\"1140\" height=\"641\" src=\"https:\/\/www.youtube.com\/embed\/EW0E9J0Z-Ug?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Video Transcript: <\/h2>\n\n\n\n<p>First things first, ladies and gentlemen, this year, Black Friday falls on Friday, November 26th, 2021. Black Friday is notorious for massive deals and throngs of <span id=\"urn:enhancement-81243b3d-0fb2-4e9f-a829-26c639c230c6\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl02281\/entity\/people\">people<\/span> ready to buy. So how do you ride this tidal wave of consumer activity even if you&#8217;re a beginner? The answer is simple. <a href=\"https:\/\/www.powtoon.com\/create\/video-ads\" target=\"_blank\" rel=\"noreferrer noopener\"><span id=\"urn:enhancement-066df7a7-6392-48cb-a92c-8b593efbceb1\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl02281\/entity\/motion_graphics\">Video<\/span> ads<\/a>. I&#8217;m Nick from <span id=\"urn:enhancement-0752989e-1bad-4808-8613-262a23990a36\" class=\"textannotation disambiguated wl-organization\" itemid=\"http:\/\/data.wordlift.io\/wl02281\/entity\/powtoon\">Powtoon<\/span> and today we&#8217;re going to <span id=\"urn:enhancement-67d91771-019e-449b-91ee-1bfdbb5daa75\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl02281\/entity\/learning\">learn<\/span> how to make a Black Friday <span id=\"urn:enhancement-73fd84b2-b907-4774-bd38-6b8c41e455b6\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl02281\/entity\/motion_graphics\">video<\/span> ad in three quick steps. We don&#8217;t have a second to waste, please like this <span id=\"urn:enhancement-516a4d10-7903-40e6-807c-2bf57312b266\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl02281\/entity\/motion_graphics\">video<\/span>, subscribe for more and let&#8217;s dive right in.<\/p>\n\n\n\n<p>The first step is to capture attention. Remember, you&#8217;re fighting cute cat <span id=\"urn:enhancement-e7f46ec1-25be-470d-9ec4-df4f87e21007\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl02281\/entity\/motion_graphics\">videos<\/span> and <span id=\"urn:enhancement-a32952c7-3bbe-4353-b68d-8eebe78567f9\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl02281\/entity\/people\">people<\/span>&#8216;s crazy uncles on <span id=\"urn:enhancement-7a588036-8f19-4756-9a6f-a289ad20f470\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl02281\/entity\/social\">social<\/span> media <span id=\"urn:enhancement-b3d7f2ca-1ce1-42ee-95c3-0f287a6ca4ad\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl02281\/entity\/web_feed\">feeds<\/span>. So if you want to stand out, you got to choose a <span id=\"urn:enhancement-ecca4210-e2fc-4af8-a84a-98f33bf281e4\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl02281\/entity\/motion_graphics\">video<\/span> format that captures attention. Come with me here to our <span id=\"urn:enhancement-5ca91858-2bd2-49a2-bcad-ab49f821b4da\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl02281\/entity\/templates\"><a href=\"https:\/\/www.powtoon.com\/video-templates\/video-ads-make-video\" target=\"_blank\" rel=\"noreferrer noopener\">templates<\/a><\/span>. I click <span id=\"urn:enhancement-e94c18ab-f2c1-47fb-948a-c14639f68eeb\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl02281\/entity\/templates\">templates<\/span>. I&#8217;m going to filter for <span id=\"urn:enhancement-a0e39b5c-4aed-4001-b72c-cb3595a12316\" class=\"textannotation disambiguated wl-creative-work\" itemid=\"http:\/\/data.wordlift.io\/wl02281\/entity\/marketing\">marketing<\/span> <span id=\"urn:enhancement-bc9f70a0-593f-4f8e-bcf3-4d9436fbe479\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl02281\/entity\/motion_graphics\">videos<\/span>, and I&#8217;m going to choose <span id=\"urn:enhancement-5861d821-ce78-42e8-a4a8-e5cb51dd6c83\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl02281\/entity\/motion_graphics\">video<\/span> ads. The format is simple. You use engaging, attention-grabbing stock footage, a clip, and then there&#8217;s room for a message. We&#8217;ll talk more about that in step two. If you&#8217;re not finding what you&#8217;re <span id=\"urn:enhancement-b57c16da-0e99-47ac-93fd-b63d57e9c6c7\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl02281\/entity\/visual_perception\">looking<\/span> for, that&#8217;s okay, because in any one of these <span id=\"urn:enhancement-45cc366d-280b-4dc0-b18e-7b9a1e48b708\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl02281\/entity\/templates\">templates<\/span> you can swap out that stock footage to any other clip you want. Let&#8217;s take a look at this one here.<\/p>\n\n\n\n<p>So this could definitely work. This could definitely work. You know what? I&#8217;m just going to go ahead and choose to edit this template and that will launch it back to the studio.<\/p>\n\n\n\n<p>Once you&#8217;ve got their attention, then you need to make a connection and you do that with the message of your <span id=\"urn:enhancement-5d2d7e11-d863-46e4-93c8-aed7fd3ba4cd\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl02281\/entity\/motion_graphics\">video<\/span>. Here&#8217;s a line of text for the setup. In the next slide, we see the punchline if you will, and with this sort of <span id=\"urn:enhancement-f154c5f2-9c2e-46f7-9ea2-195cd1e02d9a\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl02281\/entity\/motion_graphics\">video<\/span>, you&#8217;re not necessarily talking directly about your <span id=\"urn:enhancement-6c1a018b-7055-4ed6-b6cf-417c7591717e\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl02281\/entity\/product_business\">product<\/span>. We&#8217;re really here to bring attention to your Black Friday deal. So let&#8217;s go ahead and edit the text. Oops. So awesome. Right? A Black Friday deal so awesome. And with this, just to see how this comes in, right? There&#8217;s that box and then the join thing comes down under it.<\/p>\n\n\n\n<p>So what I actually want to do is arrange this a little differently. I don&#8217;t need this text anymore. This text I&#8217;m going to <span id=\"urn:enhancement-5db32e0a-41e6-4a26-b0b4-69818dfee6f2\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl02281\/entity\/patch\">update<\/span> to, they&#8217;ll throw you a and we&#8217;ll just adjust the size, and we can also adjust the size of the box behind it. And I just want to take this text and a flash mob. Okay. Obviously, it just needs to readjust the size of this text box. Flash mob. And also I want to be sure the box that goes over it is here.<\/p>\n\n\n\n<p>And the other thing we want to do is take this guy along with its box, just <span id=\"urn:enhancement-cf5ccc99-e066-4a98-a2d1-368359ca1f8b\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl02281\/entity\/player_strategy\">move<\/span> it right here. They&#8217;ll throw you a flash mob. Okay? So this way, we&#8217;ve got our hook. We&#8217;ve got a <span id=\"urn:enhancement-21f93bb6-6d5e-40f2-b3dd-be1f05d5c24c\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl02281\/entity\/motion_graphics\">video<\/span>, right? Here&#8217;s a crazy bunch of <span id=\"urn:enhancement-f63e7d68-afc7-4f58-87f7-438b03542fc0\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl02281\/entity\/people\">people<\/span> dancing in unison in the street. It&#8217;s perhaps somewhere in Asia, right? It&#8217;s definitely not your normal <span id=\"urn:enhancement-5a03d232-5383-4fcb-bd72-f45132257a4d\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl02281\/entity\/motion_graphics\">video<\/span> that you&#8217;re seeing going through the scroll. And this has the opportunity to stop someone, capture their attention. A Black Friday deal is so awesome. So awesome, what? A Black Friday deal so awesome they&#8217;ll throw you a flash mob, right? It&#8217;s just fun. It makes that connection. It ties up the text of your message with the <span id=\"urn:enhancement-f3c8e877-7428-4e18-96ec-dcb85760e8f1\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl02281\/entity\/motion_graphics\">video<\/span> that <span id=\"urn:enhancement-9b0592bb-e542-43b3-886a-75bca354c765\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl02281\/entity\/people\">people<\/span> are seeing, right? And it&#8217;s just a wonderful way to get into <span id=\"urn:enhancement-ceabfee3-770e-4b06-a1fc-ee9ab418eccd\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl02281\/entity\/people\">people<\/span>&#8216;s hearts a little bit and to get a little more attention than that next ad. So one last step.<\/p>\n\n\n\n<p>Before you finish your <span id=\"urn:enhancement-44e6006d-e27e-4a6f-aff8-7430730f294f\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl02281\/entity\/motion_graphics\">video<\/span>, it&#8217;s super important to share that offer, right? You&#8217;ve taken the time to get on <span id=\"urn:enhancement-bc3bbfb9-e84e-4cc0-80e4-3a6e62d5db46\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl02281\/entity\/people\">people<\/span>&#8216;s radar and you&#8217;ve won their hearts, right? With a connection, you made with your text, with your little joke. Now, they&#8217;re ready. You want to tell them exactly what to do. Show this offer here, right here. Let&#8217;s actually change this to 50% off. Am I nuts? No, I&#8217;m not nuts because 50% off is exactly the kind of deal <span id=\"urn:enhancement-8567805d-2813-4fed-aa73-8aea164801ff\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl02281\/entity\/people\">people<\/span> are ready for on Black Friday. If there&#8217;s ever a time to give your biggest, steepest, most generous discount of the year, Black Friday is that time. 50% off. And you know what? I&#8217;m just going to make this even bigger, even bigger. Why not? Even bigger than this. Let&#8217;s go all the way to 100, 101. Why not?<\/p>\n\n\n\n<p>And we&#8217;ll just make this a little bit bigger. You know what? We&#8217;re going to have to make this whole thing a little bit bigger, but that&#8217;s okay. Just like that. And we can <span id=\"urn:enhancement-94cbc506-995b-434b-9051-a3a56f30cd92\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl02281\/entity\/player_strategy\">move<\/span> this. Every &#8230; Oops. Every plan is now 50% off, right? Update your website. You can also insert your logo. This is super important, especially at the end. You want to connect those good feelings with your brand and with this deal. So be sure to insert your logo, just double click and you can upload an image.<\/p>\n\n\n\n<p>Nick&#8217;s Guitars. Boom. And there&#8217;s my logo. I&#8217;m just going to crop it a little so it&#8217;s a little bit clearer. And there we go. Go and <span id=\"urn:enhancement-b47898fc-d0fd-49e8-a7eb-7d9f9e953d24\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl02281\/entity\/patch\">update<\/span> the website. Oops. Nicksguitars.com. [inaudible 00:06:20] Why we make this now, every guitar is now 50% off. Boom. Beautiful. I think we&#8217;re ready to preview what we&#8217;ve got. Let&#8217;s preview.<\/p>\n\n\n\n<p>See, you&#8217;ve got exactly what you need. A quirky, fun <span id=\"urn:enhancement-0142cdce-57bf-4c3d-bb46-d43fe3df6376\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl02281\/entity\/motion_graphics\">video<\/span> that grabs attention. A message there that makes a connection, right? Shows a bit of your sense of humor and really draws attention to your Black Friday deal and finally bringing it home, offering that deal. It&#8217;s a big deal. Nick&#8217;s guitars, any guitar, 50% off. Come get it now, Black Friday madness. You&#8217;re going to love it. I think we&#8217;re ready to export. You&#8217;ve got all these wonderful export options up here. And especially when we&#8217;re talking about ads, right? You can actually export directly to the <span id=\"urn:enhancement-2af62d43-6848-4ec9-bde7-a5b269bbaf2f\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl02281\/entity\/facebook\">Facebook<\/span> ads manager if you&#8217;re advertising on <span id=\"urn:enhancement-d7e0ab36-271c-4391-be83-ea9af623dda1\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl02281\/entity\/facebook\">Facebook<\/span> or <span id=\"urn:enhancement-03fb3c59-2267-4e26-a13e-318ae33aeab4\" class=\"textannotation disambiguated wl-creative-work\" itemid=\"http:\/\/data.wordlift.io\/wl02281\/entity\/instagram\">Instagram<\/span>. Upload directly to <span id=\"urn:enhancement-f6702086-57bf-4d53-8bcc-10a498d87115\" class=\"textannotation disambiguated wl-organization\" itemid=\"http:\/\/data.wordlift.io\/wl02281\/entity\/youtube\">YouTube<\/span> for ads you&#8217;re going to be running on <span id=\"urn:enhancement-9f88c4b7-f672-476d-b88e-7ed61454506d\" class=\"textannotation disambiguated wl-organization\" itemid=\"http:\/\/data.wordlift.io\/wl02281\/entity\/youtube\">YouTube<\/span> or you can download an MP4 so you can put that on any platform you like. We&#8217;ll just go ahead and make a <span id=\"urn:enhancement-a387f293-1916-47da-8e8b-5edce5fda2cf\" class=\"textannotation disambiguated wl-organization\" itemid=\"http:\/\/data.wordlift.io\/wl02281\/entity\/powtoon\">Powtoon<\/span> player page. We&#8217;re going to do the full quality and remove that <span id=\"urn:enhancement-0cd2e1bb-2178-4222-8942-d8ad95204ee7\" class=\"textannotation disambiguated wl-organization\" itemid=\"http:\/\/data.wordlift.io\/wl02281\/entity\/powtoon\">Powtoon<\/span> watermark. And we&#8217;ve got our <span id=\"urn:enhancement-0e96dbd5-2835-4167-89f0-8b6e49d323a5\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl02281\/entity\/motion_graphics\">video<\/span>.<\/p>\n\n\n\n<p>See how easy it is? Black Friday isn&#8217;t just for those big-box behemoths out there. It&#8217;s within reach for anyone who can capture attention, make a connection and share an irresistible Black Friday deal. And the beauty of <span id=\"urn:enhancement-b6b4de68-cafb-432a-bcc4-7f5b61ee22e6\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl02281\/entity\/creativity\">making<\/span> your own <span id=\"urn:enhancement-5b793189-13eb-44aa-ba16-3ed7ffe06db7\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl02281\/entity\/motion_graphics\">video<\/span> ad is that you can tweak, <span id=\"urn:enhancement-63cbd408-9521-4a17-bd02-84d9ae2ff0ac\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl02281\/entity\/patch\">update<\/span>, iterate, and make more <span id=\"urn:enhancement-6de574c6-a93a-4f03-a8fd-d79ec64ab81a\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl02281\/entity\/motion_graphics\">video<\/span> ads for Cyber Monday, the holidays and beyond. And no matter what you need to communicate in this world, just remember to communicate visually with Powtoons <span id=\"urn:enhancement-dc7cf8fb-e535-4a06-b6cc-7491bb050e4c\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl02281\/entity\/visual_communication\">visual communication platform<\/span>.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/www.powtoon.com\/account\/signup\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.powtoon.com\/blog\/wp-content\/uploads\/2020\/10\/image.png\" alt=\"start-using-powtoon-cta\" class=\"wp-image-13369\" width=\"346\" height=\"63\"\/><\/a><\/figure><\/div>\n\n\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>Video Transcript: First things first, ladies and gentlemen, this year, Black Friday falls on Friday, November 26th, 2021. Black Friday is notorious for massive deals and throngs of people ready to buy. So how do you ride this tidal wave&#8230;<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":45,"featured_media":14283,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"twitterCardType":"","cardImageID":0,"cardImage":"","cardTitle":"","cardDesc":"","cardImageAlt":"","cardPlayer":"","cardPlayerWidth":0,"cardPlayerHeight":0,"cardPlayerStream":"","cardPlayerCodec":"","footnotes":""},"categories":[22],"tags":[917,636],"class_list":["post-14282","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-video","tag-video-ads","tag-video"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Black Friday - A Beginner&#039;s Guide to Video Ads | Powtoon Blog<\/title>\n<meta name=\"description\" content=\"Black Friday is almost here! How do SMBs and individuals compete for a slice of the consumer pie? The answer is simple: Video Ads.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.powtoon.com\/blog\/black-friday-beginners-guide-video-ads\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Black Friday - A Beginner&#039;s Guide to Video Ads | Powtoon Blog\" \/>\n<meta property=\"og:description\" content=\"Black Friday is almost here! How do SMBs and individuals compete for a slice of the consumer pie? The answer is simple: Video Ads.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.powtoon.com\/blog\/black-friday-beginners-guide-video-ads\/\" \/>\n<meta property=\"og:site_name\" content=\"Powtoon Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Powtoon\" \/>\n<meta property=\"article:published_time\" content=\"2021-09-08T14:53:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-10-26T18:18:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.powtoon.com\/blog\/wp-content\/uploads\/2021\/09\/Black-Friday-Video-Ad_how-to_Thumbnail-2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Nick Liebman\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nick Liebman\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.powtoon.com\/blog\/black-friday-beginners-guide-video-ads\/\",\"url\":\"https:\/\/www.powtoon.com\/blog\/black-friday-beginners-guide-video-ads\/\",\"name\":\"Black Friday - A Beginner's Guide to Video Ads | Powtoon Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.powtoon.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.powtoon.com\/blog\/black-friday-beginners-guide-video-ads\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.powtoon.com\/blog\/black-friday-beginners-guide-video-ads\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.powtoon.com\/blog\/wp-content\/uploads\/2021\/09\/Black-Friday-Video-Ad_how-to_Thumbnail-2.png\",\"datePublished\":\"2021-09-08T14:53:32+00:00\",\"dateModified\":\"2021-10-26T18:18:11+00:00\",\"author\":{\"@id\":\"https:\/\/www.powtoon.com\/blog\/#\/schema\/person\/62dad212f1c8d5d0f43ca78c52e07285\"},\"description\":\"Black Friday is almost here! 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