{"id":14194,"date":"2021-08-12T17:20:58","date_gmt":"2021-08-12T15:20:58","guid":{"rendered":"https:\/\/www.powtoon.com\/blog\/?p=14194"},"modified":"2021-08-12T18:45:04","modified_gmt":"2021-08-12T16:45:04","slug":"visual-communication-digital-transformation-what-every-enterprise-needs-to-know","status":"publish","type":"post","link":"https:\/\/www.powtoon.com\/blog\/visual-communication-digital-transformation-what-every-enterprise-needs-to-know\/","title":{"rendered":"Visual Communication & Digital Transformation: What Every Enterprise Needs to Know"},"content":{"rendered":"Read Time: <\/span> 4<\/span> minutes <\/span><\/span>\n

Synopsis:<\/strong> This post is part of a wider interview conducted with Digital Transformation consultant and author Erik Van Haaren from QualityTransformation.com. The interview is centered on the significance of communication, its cost to businesses, and the power of visuals in today’s workplace. Erik has advised clients all around the world and primarily in the DACH region. He has experience in working at a senior level for companies like Deloitte and InfoSys and enjoys speaking about how organizations can implement best practices, from Chief Innovation, Communications, and Digital Officers. <\/em><\/p>\n\n\n\n

Out with the old and in with the new<\/strong><\/h2>\n\n\n\n

Historically the role that communication has played both internally across organizations and externally towards customers has always been an integral part of brands and company cultures’ success. <\/p>\n\n\n\n

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The Old Print Houses in the 1940s<\/em><\/figcaption><\/figure><\/div>\n\n\n\n

Whether initially through large corporate gatherings, internal posters, and billboards or externally via radio and magazines, the optimal choice of medium has often meant the difference between success or failure in trying to get one’s message across. <\/p>\n\n\n\n

Fast forward to 2021 where we find ourselves witnessing firsthand how quickly communication has evolved in our personal lives \u2013 from letters to email, texts to instant messaging, and of course now towards video (Facetime, YouTube, Instagram, TikTok…). <\/p>\n\n\n\n

Why visual communication is now integral to the digital workplace<\/strong><\/h2>\n\n\n\n

Today’s video centricity and visual revolution have become part of our business world, too. And if you’re only just waking up to that now, one might say, “better late than never.” In fact, from a communication standpoint, the average enterprise is losing over $42 million a year due to poorly managed communication challenges and their impact on productivity. This is no small problem to have. <\/em><\/p>\n\n\n\n

What does the notion of <\/strong>“video centricity” mean in terms of tools to equip the organization with? <\/strong><\/h2>\n\n\n\n

The answer is, in fact, all types of visual aids and video content \u2013 whether quick video recorded messages, eye-catching motion graphic videos, animated presentations, email GIFs, infographics, and the list goes on\u2026<\/p>\n\n\n\n

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Today’s up and coming workforce, whether Gen-Zs or Geriatric Millennials, demand the ability to express themselves quickly and creatively \u2013 and video is the tool that enables them to do so with ease. <\/p>\n\n\n\n

From video and voice instant messages shared with colleagues on channels such as Slack and Microsoft Teams, to microlearning clips made at the peer-to-peer employee level, everyone has the propensity to be a creator. <\/p>\n\n\n\n

Moreover, being on the receiving end of a bite-sized video message, a marketing or training clip is undoubtedly the most effective method for absorbing information that a content consumer could wish for.<\/p>\n\n\n\n

As put nicely by Erik Vas Haaren of QualityTransformation.com (ex Deloitte and InfoSys Digital Transformation Consultant),<\/p>\n\n\n\n

“Whether communications stick is in the hands of the recipient not the sender, too many communicators assume they know how to deliver their message, but actually getting into the minds of the recipients would be the best way to procure your approach.”<\/em><\/p><\/blockquote>\n\n\n\n

Here’s a short excerpt video from the interview: <\/p>\n\n\n\n

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