{"id":13954,"date":"2021-04-13T17:37:10","date_gmt":"2021-04-13T15:37:10","guid":{"rendered":"https:\/\/www.powtoon.com\/blog\/?p=13954"},"modified":"2021-04-13T17:37:12","modified_gmt":"2021-04-13T15:37:12","slug":"5-ways-to-use-video-to-improve-employee-engagement","status":"publish","type":"post","link":"https:\/\/www.powtoon.com\/blog\/5-ways-to-use-video-to-improve-employee-engagement\/","title":{"rendered":"5 Ways to Use Video to Improve Employee Engagement"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Read Time: <\/span> <span class=\"rt-time\"> 5<\/span> <span class=\"rt-label rt-postfix\">minutes <\/span><\/span>\n<p>The past year threw a wrench into employee engagement, as most offices sent their workers home. Gone were the water cooler chats, office birthday celebrations, and morning hellos to cubicle mates. Gone, too, was the ability to have a spontaneous check-in with one\u2019s manager, greet new employees, or bounce around ideas with teammates over lunch.\u00a0<\/p>\n\n\n\n<p class=\"has-black-color has-text-color\">HR teams have had to hire and onboard employees remotely. Managers have had to find a way to keep their teams in the know without face-to-face. And company all-hands meetings have shifted to video calls. It\u2019s been a strange time for many companies and team leaders, as they\u2019ve had to find new ways to keep workers interested, productive, and connected. And as work went remote, <a href=\"https:\/\/www.powtoon.com\/blog\/how-managers-can-use-video-to-boost-remote-employee-engagement\/\">so did employee engagement<\/a>.\u00a0<\/p>\n\n\n\n<p>Now, the reverse is true. With offices starting to open back up, team leaders and HR managers have to find creative ways to improve employee engagement after a year spent at home.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>In this article we\u2019ll explore:<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li>How remote work changed employee engagement<\/li><li>How to create engaging videos to boost your employees<\/li><li>Returning to the office: why employee engagement is more important than ever&nbsp;<\/li><li>5 employee engagement ideas that use video<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/www.powtoon.com\/account\/signup\/?signup_form=homepage-lp&amp;form_audience=&amp;tof_signup_form=homepage-lp\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.powtoon.com\/blog\/wp-content\/uploads\/2020\/08\/blog_buttons-06.png\" alt=\"\" class=\"wp-image-13126\" width=\"275\" height=\"60\"\/><\/a><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">How Remote Work Changed Employee Engagement<\/h2>\n\n\n\n<p>As interactions at work have shifted to video, managers and HR leaders have had to find creative ways to boost morale. Sending <a href=\"https:\/\/www.powtoon.com\/video-template\/your-secret-valentine\">surprise gift<\/a> baskets or flowers to employees at home. Organizing company-wide <a href=\"https:\/\/www.powtoon.com\/video-template\/trivia-time-template\">trivia games<\/a> online. Hosting <a href=\"https:\/\/www.powtoon.com\/video-template\/remote-happy-hour-invite\">remote happy hours<\/a>. Throwing <a href=\"https:\/\/www.powtoon.com\/video-template\/virtual-holiday-party\">virtual holiday parties<\/a>. These are just some of the many ways companies have found to let their employees know they care about their well-being.\u00a0<\/p>\n\n\n\n<p>Another difficulty companies faced was helping employees feel connected. And without in-person meetings, many managers turned to video updates to let their teams know about new hires and new processes. The challenge? Learning to <a href=\"https:\/\/www.powtoon.com\/account\/signup\/\">create engaging videos<\/a> so employees weren\u2019t just updated, but also energized.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How to Create Engaging Videos to Boost Your Employees<\/h2>\n\n\n\n<p>A simple way to create engaging videos is to use <a href=\"https:\/\/www.powtoon.com\/video-templates\">templates<\/a>. With an online video editor, users can choose a video template that suits their needs. Then, they can customize with their own text, company logo, and brand colors. The result is a professional and impressive video that takes minutes to make \u2013 without having to master shooting and editing skills.\u00a0<\/p>\n\n\n\n<p>There are many ways to use video templates to increase remote employee engagement. <a href=\"https:\/\/www.powtoon.com\/video-template\/the-results-are-in\">Celebrating team accomplishments<\/a>, <a href=\"https:\/\/www.powtoon.com\/video-template\/onboarding-welcome\">onboarding new employees<\/a>, or sharing a <a href=\"https:\/\/www.powtoon.com\/video-template\/video-newsletter\">video newsletter<\/a> all help keep employees connected to their teams and to the company while they\u2019re working from home.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Returning to the Office: Why Employee Engagement is More Important Than Ever<\/h2>\n\n\n\n<p>As our world slowly (but surely!) starts to return to normal with the rollout of the Covid-19 vaccine, offices are also beginning to open back up. Now, managers are being faced with a new challenge after a year of working from home. How do you boost morale when workers have gotten used to doing their job in their pajamas? How can you expect employees to return to their commute? Furthermore, how do you increase employee engagement if your employees have become disconnected from their work life?\u00a0<\/p>\n\n\n\n<p>In addition to a welcome back gift basket (which is always a nice touch), companies can use video to improve employee engagement and ensure a smooth transition back to the office. Below are 5 ideas that use video to improve employee engagement in the office.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">5 Employee Engagement Ideas Using Video<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">1. Create a personalized welcome back video<\/h3>\n\n\n\n<p>Nothing shows your employees how happy you are to see them than a little personalized <a href=\"https:\/\/www.powtoon.com\/video-template\/message-from-the-ceo\">attention from the CEO<\/a>. A short video is one way to show your appreciation and help employees get excited to be working in-person again. If this feels like a daunting task, it doesn\u2019t have to be \u2013 even for large enterprises. A video template will allow you to easily welcome employees back to the office and tell them what you\u2019ve missed about them.<\/p>\n\n\n\n<figure class=\"wp-block-video\"><video controls src=\"https:\/\/powtoon.wistia.com\/medias\/9ykzydy7z6\"><\/video><\/figure>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/www.powtoon.com\/video-template\/message-from-the-ceo\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.powtoon.com\/blog\/wp-content\/uploads\/2020\/08\/blog_buttons-07.png\" alt=\"\" class=\"wp-image-13121\" width=\"280\" height=\"53\"\/><\/a><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">2. Create a highlights reel of the past year\u00a0<\/h3>\n\n\n\n<p>If your employees have been at home for a year, chances are they\u2019ve missed a few company updates and milestones. This may especially be true for workers who were juggling childcare and remote school responsibilities on top of full-time jobs, causing them to fill in hours in the evenings or weekends. If your employees are feeling disconnected from the company\u2019s accomplishments, it may be especially hard for them to get back into the swing of things from the office. Creating a video of <a href=\"https:\/\/www.powtoon.com\/video-template\/team-year-in-review\">company highlights and achievements<\/a> can help employees get excited and feel connected.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-video\"><video controls src=\"https:\/\/powtoon.wistia.com\/medias\/e1bss9kw5p\"><\/video><\/figure>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/www.powtoon.com\/video-template\/team-year-in-review\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.powtoon.com\/blog\/wp-content\/uploads\/2020\/08\/blog_buttons-07.png\" alt=\"\" class=\"wp-image-13121\" width=\"280\" height=\"53\"\/><\/a><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">3. Encourage employees to show off their accomplishments (and then help them spread the love)<\/h3>\n\n\n\n<p>One of the many things that\u2019s been missing this past year is the ability to easily acknowledge a teammate\u2019s accomplishments. Projects and milestones have often been shown just to one\u2019s direct manager, without the congratulations or pat on the back that comes from finishing a project in-office. To increase employee engagement, encourage workers to create a video highlighting their <a href=\"https:\/\/www.powtoon.com\/video-template\/my-5-accomplishments\">top accomplishments<\/a> of the year. Then, send those videos around to the entire staff, so everyone&#8217;s achievements are celebrated.\u00a0\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-video\"><video controls src=\"https:\/\/powtoon.wistia.com\/medias\/dvx7oxscvm\"><\/video><\/figure>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/www.powtoon.com\/video-template\/my-5-accomplishments\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.powtoon.com\/blog\/wp-content\/uploads\/2020\/08\/blog_buttons-07.png\" alt=\"\" class=\"wp-image-13121\" width=\"280\" height=\"53\"\/><\/a><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">4. Introduce everyone who was hired during the pandemic<\/h3>\n\n\n\n<p>Starting a new job is hard. Starting a new job during a pandemic is even harder! Without a cubicle mate, welcome team lunch, or even the ability to bump into people by the office fridge, making new work friends can be next to impossible. This becomes even harder when everyone returns to the office, excited to finally see their old colleagues. To make new hires feel welcome and integrated \u2013 and to make sure legacy employees aren\u2019t overwhelmed by new faces waiting to use the coffee machine \u2013 create a video that <a href=\"https:\/\/www.powtoon.com\/video-template\/whos-who\">introduces all of the new hires<\/a> from the Covid-19 era.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-video\"><video controls src=\"https:\/\/powtoon.wistia.com\/medias\/dcfeyfwt9q\"><\/video><\/figure>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/www.powtoon.com\/video-template\/whos-who\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.powtoon.com\/blog\/wp-content\/uploads\/2020\/08\/blog_buttons-07.png\" alt=\"\" class=\"wp-image-13121\" width=\"280\" height=\"53\"\/><\/a><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">5. Make sure your workers know you\u2019ve got their back\u00a0<\/h3>\n\n\n\n<p>It\u2019s possible a lot of employees are feeling anxious about returning to in-office work. Some of them may not be vaccinated. Others may worry about safety precautions. And yet, others may feel ambivalent about this sudden change. With all of this anxiety, it\u2019s easy for employee engagement to drop. To help boost employee enthusiasm on their return to the office, make sure they know you\u2019ve got their back. Create a video that acknowledges how hard transitions can be. Outline <a href=\"https:\/\/www.powtoon.com\/video-template\/back-to-work-safety-guide\">office safety guidelines<\/a>, remind them of the cool things (like in-person team meetings and unlimited coffee) the office has to offer, and emphasize that your door is always open if they have concerns.<\/p>\n\n\n\n<figure class=\"wp-block-video\"><video controls src=\"https:\/\/powtoon.wistia.com\/medias\/cajna9jnv3\"><\/video><\/figure>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/www.powtoon.com\/video-template\/back-to-work-safety-guide\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.powtoon.com\/blog\/wp-content\/uploads\/2020\/08\/blog_buttons-07.png\" alt=\"\" class=\"wp-image-13121\" width=\"280\" height=\"53\"\/><\/a><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Give Your Employee Engagement a Boost with Powtoon<\/h2>\n\n\n\n<p>Transitioning back to the office is a challenge most companies are now facing. Make your employees\u2019 transition a bit easier by using video to ensure employee engagement remains high.<\/p>\n\n\n\n<div class=\"wp-block-image is-style-rounded\"><figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/www.powtoon.com\/account\/signup\/?signup_form=homepage-lp&amp;form_audience=&amp;tof_signup_form=homepage-lp\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.powtoon.com\/blog\/wp-content\/uploads\/2020\/10\/button_try-powtoon-free.png\" alt=\"\" class=\"wp-image-13351\" width=\"260\" height=\"54\"\/><\/a><\/figure><\/div>\n\n\n\n<p><\/p>\n\n\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>The past year threw a wrench into employee engagement, as most offices sent their workers home. Gone were the water cooler chats, office birthday celebrations, and morning hellos to cubicle mates. Gone, too, was the ability to have a spontaneous&#8230;<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":61,"featured_media":13959,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"twitterCardType":"","cardImageID":0,"cardImage":"","cardTitle":"","cardDesc":"","cardImageAlt":"","cardPlayer":"","cardPlayerWidth":0,"cardPlayerHeight":0,"cardPlayerStream":"","cardPlayerCodec":"","footnotes":""},"categories":[1273,10,519,1320,273],"tags":[1324,1275,1153,1342,1304,1295,1358,1331,679,2261,1287,1328,1343,1289],"class_list":["post-13954","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-video","category-powtoon-examples","category-powtoon-how-to","category-remote-work","category-tutorials","tag-back-to-work","tag-covid-19","tag-employee-engagement","tag-employee-experience","tag-employee-retention","tag-employee-safety","tag-employee-satisfaction","tag-employee-wellbeing","tag-hr","tag-hybrid-workplace","tag-managing-remote-workers","tag-remote-employees","tag-remote-work","tag-working-remotely"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 Ways to Use Video to Improve Employee Engagement | Powtoon Blog<\/title>\n<meta name=\"description\" content=\"Looking for new ideas on how to increase employee engagement upon return to the office? These 5 employee engagement ideas use video to boost morale.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.powtoon.com\/blog\/5-ways-to-use-video-to-improve-employee-engagement\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Ways to Use Video to Improve Employee Engagement | Powtoon Blog\" \/>\n<meta property=\"og:description\" content=\"Looking for new ideas on how to increase employee engagement upon return to the office? These 5 employee engagement ideas use video to boost morale.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.powtoon.com\/blog\/5-ways-to-use-video-to-improve-employee-engagement\/\" \/>\n<meta property=\"og:site_name\" content=\"Powtoon Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Powtoon\" \/>\n<meta property=\"article:published_time\" content=\"2021-04-13T15:37:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-04-13T15:37:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.powtoon.com\/blog\/wp-content\/uploads\/2021\/04\/5_ways_improve-enployee-engagement_528x297.gif\" \/>\n\t<meta property=\"og:image:width\" content=\"528\" \/>\n\t<meta property=\"og:image:height\" content=\"297\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/gif\" \/>\n<meta name=\"author\" content=\"Hanna Abitbul\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Hanna Abitbul\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.powtoon.com\/blog\/5-ways-to-use-video-to-improve-employee-engagement\/\",\"url\":\"https:\/\/www.powtoon.com\/blog\/5-ways-to-use-video-to-improve-employee-engagement\/\",\"name\":\"5 Ways to Use Video to Improve Employee Engagement | Powtoon Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.powtoon.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.powtoon.com\/blog\/5-ways-to-use-video-to-improve-employee-engagement\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.powtoon.com\/blog\/5-ways-to-use-video-to-improve-employee-engagement\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.powtoon.com\/blog\/wp-content\/uploads\/2021\/04\/5_ways_improve-enployee-engagement_528x297.gif\",\"datePublished\":\"2021-04-13T15:37:10+00:00\",\"dateModified\":\"2021-04-13T15:37:12+00:00\",\"author\":{\"@id\":\"https:\/\/www.powtoon.com\/blog\/#\/schema\/person\/c2fa15a41f8340aa1e06ddc8271b10f9\"},\"description\":\"Looking for new ideas on how to increase employee engagement upon return to the office? 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