{"id":13648,"date":"2021-02-17T15:35:10","date_gmt":"2021-02-17T13:35:10","guid":{"rendered":"https:\/\/www.powtoon.com\/blog\/?p=13648"},"modified":"2025-11-04T13:51:37","modified_gmt":"2025-11-04T11:51:37","slug":"how-to-make-custom-characters-to-reflect-your-brand-audience","status":"publish","type":"post","link":"https:\/\/www.powtoon.com\/blog\/how-to-make-custom-characters-to-reflect-your-brand-audience\/","title":{"rendered":"How to Make Custom Characters to Reflect Your Brand & Audience"},"content":{"rendered":"Read Time: <\/span> 4<\/span> minutes <\/span><\/span>\n

Every brand, no matter the size should be using custom characters<\/a> that truly reflect your brand and audience. The math is simple. All great brands tell great stories. All great stories need great characters to take the lead, learn the lesson, and save the day. <\/p>\n\n\n\n

But if that\u2019s the case, why would you tell brand stories with clipart off Google Images, generic animated characters, or white-washed stock-footage that doesn\u2019t fit your brand? Making custom characters allows you to create visual representations of your brand and audience that\u2019s completely unique to you! If you think they’re out of your reach, think again. Let’s dive in.<\/p>\n\n\n\n

What Are Custom Characters?<\/h2>\n\n\n
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Custom characters are animated characters whose features can be set to match\u2026 well, whatever you\u2019d like them to! That means fine tuning skin tone, face shape, hair style, clothes, accessories, and more. <\/p>\n\n\n\n

By making the characters yourself, you can skip the hefty price tag of a creative agency<\/a>, while making as many characters as you\u2019d like, in the way you<\/em> envision them to look.<\/p>\n\n\n\n

If you\u2019re an entrepreneur or marketer, you might use custom characters in an explainer video to have them play the role of a product guide or represent your target audience. You can also use them in virtual event presentations<\/a>, pitch decks, or social media posts to add personality to an otherwise dry topic while showcasing your brand\u2019s look.<\/p>\n\n\n\n

If you\u2019re looking to visually communicate<\/a> within your company, let\u2019s say for employee onboarding, a company update, or a meeting recap, creating custom characters is also a great way to show off company culture as well as the diversity of your dream team. <\/p>\n\n\n\n

Custom Characters that Reflect Your Brand<\/h2>\n\n\n\n

Your brand\u2019s got a life and personality of its own, and it\u2019s simple to discover it! If you\u2019ve never done this exercise before<\/a>, do it with me now. <\/p>\n\n\n\n

Close your eyes, and try to envision if your brand would be if it was a person. Consider:<\/p>\n\n\n

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