{"id":13638,"date":"2021-02-08T15:58:50","date_gmt":"2021-02-08T13:58:50","guid":{"rendered":"https:\/\/www.powtoon.com\/blog\/?p=13638"},"modified":"2025-12-17T17:15:20","modified_gmt":"2025-12-17T15:15:20","slug":"why-you-should-be-using-visual-communication-platform","status":"publish","type":"post","link":"https:\/\/www.powtoon.com\/blog\/why-you-should-be-using-visual-communication-platform\/","title":{"rendered":"Why You Should Be Using a Visual Communication Platform"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Read Time: <\/span> <span class=\"rt-time\"> 2<\/span> <span class=\"rt-label rt-postfix\">minutes <\/span><\/span>\n\n\n<p>By now it\u2019s common knowledge that <span id=\"urn:enhancement-13\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl02281\/entity\/motion_graphics\">videos<\/span> and imagery are effective messaging tools. But still, these tools are far underutilized. Whether you work for a company with billion-dollar revenues or freelance from home on the side, a <a href=\"https:\/\/www.powtoon.com\/blog\/what-is-a-visual-communication-platform\/\" target=\"_blank\" rel=\"noreferrer noopener\">visual communication platform<\/a> is an essential tool to have in your business toolkit. Here\u2019s why.&nbsp;<\/p>\n\n\n\n<iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/-j13QF3AD3o\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"><\/iframe>\n<script type=\"application\/ld+json\">{\n  \"@context\": \"http:\/\/schema.org\",\n  \"@type\": \"VideoObject\",\n  \"name\": \"A New Communication Reality | Powtoon's VCP Launch Announcement\",\n  \"description\": \"#VisualCommunication #CommunicateDifferently Visit Powoton's Visual Communication Platform Launch: https:\/\/bit.ly\/34YpHbW and register for a spot at our LIVE launch event.  Individuals, teams, and organizations, whether they work remotely, across the world, or all in one place, need to fight the digital chaos, and stop costly miscommunication in its tracks. Powtoon's new VCP solution makes it easy to have a better communication experience.   Powtoon | The Visual Communication Platform.   Used by 30 million people worldwide and virtually all Fortune 500 companies, Powtoon is an all-in-one Visual Communication Platform. Providing state-of-the-art tools, Powtoon enables teams, organizations and academic institutions to easily create, manage, distribute, and measure visual content, at scale. ----------- Don't forget to SUBSCRIBE to our channel for more AWESOME Powtoon videos.  Created Using Powtoon - create your own for free at http:\/\/www.powtoon.com  Follow us on social media too: Facebook - https:\/\/www.facebook.com\/Powtoon\/ Twitter - https:\/\/twitter.com\/Powtoon LinkedIn - https:\/\/www.linkedin.com\/company\/powtoon-ltd\/ Instagram - https:\/\/www.instagram.com\/powtoon\/\",\n  \"thumbnailUrl\": \"https:\/\/i.ytimg.com\/vi\/-j13QF3AD3o\/default.jpg\",\n  \"uploadDate\": \"2020-10-19T09:48:28Z\",\n  \"duration\": \"PT2M54S\",\n  \"embedUrl\": \"https:\/\/www.youtube.com\/embed\/-j13QF3AD3o\",\n  \"interactionCount\": \"4720\"\n}<\/script><!--Video Markup Code Generated by https:\/\/videoschema.com\/ -->\n\n\n\n<h2 class=\"wp-block-heading\">Capture Your Audience&nbsp;<\/h2>\n\n\n\n<p>There\u2019s no communication more powerful than <a href=\"https:\/\/www.powtoon.com\/blog\/what-is-visual-communication\/\" target=\"_blank\" rel=\"noreferrer noopener\">visual communication<\/a>. Humans are visual creatures, and research continually affirms that visual tools outperform other modalities in attention capture, engagement, and information retention. Simply put, rock-solid visuals are an essential part of an effective messaging strategy.&nbsp;&nbsp;<\/p>\n\n\n\n<p>But when we talk about messaging \u2013 think beyond traditional marketing and use the power of <a href=\"https:\/\/www.powtoon.com\/create\/digital-marketing-videos\" target=\"_blank\" rel=\"noreferrer noopener\"><span id=\"urn:enhancement-25\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl02281\/entity\/visual_communication\">visual communication<\/span> <\/a>across all audiences. Use visuals to <a href=\"https:\/\/www.powtoon.com\/video-templates\/remote-learning-make-video\" target=\"_blank\" rel=\"noreferrer noopener\">enhance the online classroom<\/a> and keep remote students from tuning out. <a href=\"https:\/\/www.powtoon.com\/video-templates\/learning-development-make-video\" target=\"_blank\" rel=\"noreferrer noopener\">Re-engage attendees<\/a> during the typical mid-afternoon slump of a professional development seminar. Send out company-wide executive updates without the need for a singular meeting time or (yet another) email that only gets a cursory glance before being relegated to the \u201cdeleted\u201d folder. Having a visual communication platform at your fingertips allows you to quickly and easily convert potentially dry content into material that will get your message across to your viewer in a way that will make them tune in and engage.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Create Consistent Messaging&nbsp;<\/h2>\n\n\n\n<p>Consistency matters. To your clients, to your customers, to your employees. Visual familiarity <a href=\"https:\/\/www.sciencedirect.com\/science\/article\/abs\/pii\/S1875952117301076\" target=\"_blank\" rel=\"noreferrer noopener\">makes a difference<\/a>, and if you\u2019re jumping between <span id=\"urn:enhancement-1\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl02281\/entity\/content_creation\">content creation<\/span> platforms or just cobbling together <span id=\"urn:enhancement-10\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl02281\/entity\/content_media\">content<\/span> without common visuals, you\u2019re missing out on an opportunity to positively influence your audience with your branding. Use a <span id=\"urn:enhancement-22\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl02281\/entity\/visual_communication\">visual communication platform<\/span> to create <span id=\"urn:enhancement-14\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl02281\/entity\/motion_graphics\">videos<\/span> and images with common colors, a consistent feel, or familiar visuals to create consistent, cohesive visual tools that will take your comms to the next level for all your audiences \u2013 both internal and external.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Communicate Across Channels&nbsp;<\/h2>\n\n\n\n<p>Maybe you realize a portion of your <a href=\"https:\/\/www.powtoon.com\/video-templates\/employee-onboarding-make-video?parent_node=hr\" target=\"_blank\" rel=\"noreferrer noopener\">onboarding video<\/a> would work well in a social media recruiting ad. Or the stats you shared in the company presentation would make a compelling marketing infographic. A <span id=\"urn:enhancement-23\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl02281\/entity\/visual_communication\">visual communication platform<\/span> makes it easy to produce (and re-use) <span id=\"urn:enhancement-11\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl02281\/entity\/content_media\">content<\/span> for use <a href=\"https:\/\/www.powtoon.com\/blog\/how-to-repurpose-video-content-for-multiple-channels\/\" target=\"_blank\" rel=\"noreferrer noopener\">across multiple channels<\/a>. Simply choose the ideal format for your targeted channel, and your <span id=\"urn:enhancement-18\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl02281\/entity\/motion_graphics\">video<\/span> is ready to share in minutes. There\u2019s no need to waste time reinventing the wheel \u2013 just maximize the use of the high-quality <span id=\"urn:enhancement-12\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl02281\/entity\/content_media\">content<\/span> you\u2019ve already created!&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The Visual Communication Platform for All Your Needs&nbsp;<\/h2>\n\n\n\n<p>There are many <span id=\"urn:enhancement-26\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl02281\/entity\/visual_communication\">visual communication<\/span> tools on the market, but not all are created equal \u2013 so choose <span id=\"urn:enhancement-6\" class=\"textannotation disambiguated wl-organization\" itemid=\"http:\/\/data.wordlift.io\/wl02281\/entity\/powtoon\">Powtoon<\/span> for all your visual communication needs! Powtoon is used by businesses of all sizes, from standout startups to <a href=\"https:\/\/www.powtoon.com\/enterprise\" target=\"_blank\" rel=\"noreferrer noopener\">96% of Fortune 500 companies<\/a>, to create attention-grabbing visuals geared toward a variety of audiences. The professionally-designed templates combined with royalty-free stock images and <span id=\"urn:enhancement-15\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl02281\/entity\/motion_graphics\">videos<\/span> set Powtoon\u2019s platform apart and give your final <span id=\"urn:enhancement-3\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl02281\/entity\/product_business\">product<\/span> a polished look, while the customization options will make sure the video has your unique feel.\u00a0 Make videos, infographics, animations, and whiteboard animations in minutes. <a href=\"https:\/\/www.powtoon.com\/account\/signup\/\" target=\"_blank\" rel=\"noreferrer noopener\">Try Powtoon for free today!<\/a><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/www.powtoon.com\/account\/signup\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1229\" height=\"223\" src=\"https:\/\/www.powtoon.com\/blog\/wp-content\/uploads\/2020\/10\/image.png\" alt=\"start-using-powtoon-cta\" class=\"wp-image-13369\" style=\"width:302px;height:55px\"\/><\/a><\/figure><\/div><!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>By now it\u2019s common knowledge that videos and imagery are effective messaging tools. But still, these tools are far underutilized. Whether you work for a company with billion-dollar revenues or freelance from home on the side, a visual communication platform&#8230;<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":52,"featured_media":13642,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"twitterCardType":"","cardImageID":0,"cardImage":"","cardTitle":"","cardDesc":"","cardImageAlt":"","cardPlayer":"","cardPlayerWidth":0,"cardPlayerHeight":0,"cardPlayerStream":"","cardPlayerCodec":"","footnotes":""},"categories":[1370],"tags":[1316,1269,1284],"class_list":["post-13638","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-visual-communication-platform","tag-visual-communication","tag-visual-communication-platform","tag-visual-communications"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why You Should Be Using a Visual Communication Platform - Powtoon Blog<\/title>\n<meta name=\"description\" content=\"No matter where you work, a visual communication platform is an essential tool to have in your business toolkit. Learn why here.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.powtoon.com\/blog\/why-you-should-be-using-visual-communication-platform\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why You Should Be Using a Visual Communication Platform - Powtoon Blog\" \/>\n<meta property=\"og:description\" content=\"No matter where you work, a visual communication platform is an essential tool to have in your business toolkit. 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