{"id":13572,"date":"2021-01-18T20:26:36","date_gmt":"2021-01-18T18:26:36","guid":{"rendered":"https:\/\/www.powtoon.com\/blog\/?p=13572"},"modified":"2023-08-01T10:11:47","modified_gmt":"2023-08-01T08:11:47","slug":"what-is-a-visual-communication-platform","status":"publish","type":"post","link":"https:\/\/www.powtoon.com\/blog\/what-is-a-visual-communication-platform\/","title":{"rendered":"What Is a Visual Communication Platform"},"content":{"rendered":"Read Time: <\/span> 6<\/span> minutes <\/span><\/span>\n

A visual communication platform<\/span> (VCP) is an end-to-end software solution designed to drive productivity by enabling teams to be more focused, aligned, and engaged through impactful visual communication<\/span>. <\/p>\n\n\n\n

Built for teams of all sizes, a VCP makes videos<\/span> and visual content<\/span> easy to create, flexible to manage, quick to distribute, and simple to measure. In practice, this means that teams can deliver effective initiatives and programs<\/span> for employee training, internal onboarding, change management<\/span>, sales enablement, customer experience, and beyond. <\/p>\n\n\n\n

Moreover, a VCP enables any team member, no matter his or her skill set, to transform complex and scattered information \u2014 be it a presentation, spreadsheet, email, or report \u2014 into an engaging animated<\/span> presentation, whiteboard tutorial, screen recording, infographic video<\/span>, or even a face-to-camera video<\/span>.\u00a0\u00a0<\/p>\n\n\n\n

In essence, a VCP becomes a collaborative workspace within an organization<\/span>. It puts simple content creation<\/span> tools at employees’ fingertips, aligns distributed teams with contextual information, and it gives managers<\/span> full insights into the success of their communication<\/span> efforts.\u00a0\u00a0<\/p>\n\n\n\n

How Are VCPs Driving Organizational Productivity? <\/h2>\n\n\n\n

There\u2019s a problem with the way teams communicate, whether top-down or bottom-up, team communication<\/span> relies on text-heavy messages and multi-channel chaos.\u00a0<\/p>\n\n\n\n

Think about it \u2014 the average employee receives as many as 120 emails each day<\/a>. In addition, they have to jump on multiple video calls<\/span> a day, respond in group chats, reply to text messages, and answer phone calls. This communication<\/span> overload results in important information being unclear, forgotten, or ignored. <\/p>\n\n\n\n

And the truth is, remote work isn\u2019t going anywhere. According to Mickensey\u2019s report, The Future of Work in America, <\/em>38% of corporate executives across all sectors said they expect their employees to work two or more days a week remotely after COVID-19.<\/p>\n\n\n\n

So if that\u2019s the case, why do employees have to jump between endless hoops of communication<\/span> channels to get their message across, work cross-functionally, and get their work done? <\/p>\n\n\n\n

Here\u2019s how company communication<\/span> works these days: <\/strong><\/p>\n\n\n\n

Visual communication<\/span> platforms emerged to help organizations<\/span> increase productivity through a clear and visual flow of information: <\/strong><\/p>\n\n\n\n

1. Build an engaging culture<\/h3>\n\n\n\n

From HR to IT, from junior to executive, enable everyone to easily create videos<\/span> and visual content<\/span> that get their point across in a clearer and more contextual way. Transform long emails into visual reports, PowerPoints into animated<\/span> explainer videos, PDF<\/span> manuals into whiteboard tutorials, and email summaries into short vid<\/span>eo messages. <\/p>\n\n\n\n

2. Align teams faster <\/h3>\n\n\n\n

Whether your employees are sitting in California or Tokyo, provide a single visual workspace for everyone to access company materials in seconds, work asynchronously on projects, edit videos together, and stay informed on all important updates.\u00a0<\/p>\n\n\n\n

3. Gain complete visibility <\/h3>\n\n\n\n

Gain accurate, real-time insights that show managers<\/span> exactly which visual communication<\/span> efforts work and which don\u2019t so they can constantly improve the way they motivate, develop, and train employees.\u00a0<\/p>\n\n\n

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<\/a>What Are the Core Capabilities of a VCP? <\/strong><\/h2>\n\n\n\n

Implementing a visual communication platform<\/span> is the fastest way to help company-wide employees and executives build engaging conversations, gain clarity in their work, and drive deeper alignment.\u00a0<\/p>\n\n\n\n

A VCP houses the following capabilities under one roof: <\/p>\n\n\n\n

1. Easy, Scalable Content Creation<\/h3>\n\n\n\n

A VCP provides an extensive library of tools and templates to empower different teams, such as Internal Comms, L&D, HR, and Sales, to transform any complex idea, process, or project into a short and compelling visual resource. This visual resource can be anything from an animated<\/span> explainer, a whiteboard tutorial, a promotional video<\/span>, a screen recording, or even a face-to-camera video<\/span>.\u00a0\u00a0<\/p>\n\n\n\n

2. Brand Management <\/h3>\n\n\n\n

A visual communication platform<\/span> provides effortless brand management<\/span> capabilities, allowing individuals and teams to upload their brand fonts, create branded templates, save company media, and lock specific assets to save time and ensure brand consistency.<\/p>\n\n\n\n

3. Centralized Visual Workspace<\/h3>\n\n\n\n

A VCP makes content<\/span> discovery quick, easy, and extremely visual for employees, ensuring that information is always readily available. It provides companies with an internal content<\/span> hub where distributed employees can quickly discover company updates, search for internal videos<\/span>, and start conversations around visual communication<\/span>. Users can also create playlists in order to save and organize resources by specific topics, projects, and departments.<\/p>\n\n\n\n

4. Team Collaboration<\/h3>\n\n\n\n

A visual communication platform<\/span> provides effortless brand management<\/span> capabilities, allowing individuals and teams to upload their brand fonts, create branded templates, save company media, and lock specific assets to save time and ensure brand consistency.<\/p>\n\n\n\n

5. Multi-Channel Distribution<\/h3>\n\n\n\n

Today\u2019s employees want to be able to consume company content<\/span> when they want, where they want. With one click, a visual communication platform<\/span> enables team managers<\/span> to quickly and effortlessly download content<\/span> in various formats, share it on social media and work channels, as well as publish their visual content<\/span> on their website and landing pages – without leaving the platform.  <\/p>\n\n\n\n

6. Engagement Analytics <\/h3>\n\n\n\n

Powered with rich engagement analytics, a visual communication platform<\/span> reveals how employees engage and respond to visual resources, such as training, onboarding, and compliance videos<\/span>. In essence, a VCP gives employees a voice in shaping the company\u2019s culture, guiding managers<\/span> to create better materials, and helping to bridge knowledge gaps. <\/p>\n\n\n\n

7. Security and Governance <\/h3>\n\n\n\n

Depending on someone\u2019s role in organization<\/span> or institute, a visual communication platform<\/span> includes permission-setting and security features to moderate who can view, update, enter, and access data to and from the platform. Teams can get the most out of their VCP while staying compliant and aligned with organizational standards.<\/p>\n\n\n\n

Who Is a VCP Built For? <\/h2>\n\n\n\n

A visual communication platform<\/span> is ideal for teams of all sizes. It\u2019s flexible and simple enough to help any user in the organization<\/span> communicate more effectively with their team, management<\/span>, clients, and prospects:<\/p>\n\n\n\n

Executive Leadership<\/h3>\n\n\n\n