{"id":13500,"date":"2020-12-14T14:33:28","date_gmt":"2020-12-14T12:33:28","guid":{"rendered":"https:\/\/www.powtoon.com\/blog\/?p=13500"},"modified":"2021-01-19T20:11:17","modified_gmt":"2021-01-19T18:11:17","slug":"what-happened-in-2020-the-year-of-visual-communication","status":"publish","type":"post","link":"https:\/\/www.powtoon.com\/blog\/what-happened-in-2020-the-year-of-visual-communication\/","title":{"rendered":"What Happened in 2020? The Year of Visual Communication"},"content":{"rendered":"Read Time: <\/span> 7<\/span> minutes <\/span><\/span>\n

In the history of visual communication<\/span>, 2020 was a crucial year. And the changes ahead for businesses and educators may be even greater. And that is the only<\/em> prediction you will find in this article. <\/p>\n\n\n\n

If 2020 taught us anything, it\u2019s that the whole world can change in an instant. Rather than making bold, but likely wrong<\/em>, predictions for 2021, let us instead analyze what exactly happened this year, and what lessons we learned about how to have a better communication<\/span> experience. <\/p>\n\n\n\n

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We will track the problems the COVID-19 pandemic exposed in businesses and institutions around the world, and follow the crisis as it unfolded in our conversations with professionals on the ground across industries. <\/p>\n\n\n\n

We\u2019ll talk about the new technology Powtoon<\/span> developed this year, and the emergence of the Visual Communication Platform<\/span>. Finally, we\u2019ll run through concrete examples for how to use visual communication<\/span> in 2021 to ensure your strategy is aligned, your teams are connected, and your business not only survives, but thrives in our new visual reality.<\/p>\n\n\n\n

2020\u2019s Communication Problems<\/h2>\n\n\n\n

In many ways, the changes we all experienced in our working lives have been a long time coming. The COVID-19 pandemic only sped up the timetable for digital transformation, remote work and learning<\/span>, and a more visual way to communicate in our noisy digital environment. But it wasn\u2019t an easy transition, and most of us recognized some serious problems:<\/p>\n\n\n\n

  • Overnight shift to remote work<\/li>
  • Drastic need for digitized content<\/li>
  • Increase in demand for training and upskilling<\/li>
  • Time-consuming and exhausting video calls<\/li>
  • Disengaged employees & misaligned teams<\/li>
  • Creating a digital company culture <\/li>
  • Digital chaos from too many channels, distractions, and notifications<\/li><\/ul>\n\n\n\n

    That\u2019s not to mention the challenge of work-life balance, or keeping your kids engaged with their<\/em> remote learning<\/span>.<\/p>\n\n\n\n

    Experts Weigh In on Visual Communication Throughout 2020<\/h2>\n\n\n\n

    We saw these challenges play out throughout the year in the conversations we had with customers, experts, and the people on the ground dealing with the crisis. <\/p>\n\n\n\n

    Powtoon, Kaltura, Accenture: The outlook in March 2020<\/h3>\n\n\n\n

    In March, as cities and businesses were going under lockdown across Europe, the U.S. and beyond, we held a webinar with guests from Accenture and Kaltura to talk about the implications for video<\/span> and visual communication<\/span> across industries and across the globe. <\/p>\n\n\n\n

    The over 400% increase in traffic in areas under lockdown, the feedback from various industries through the lens of Accenture\u2019s consulting work, and the massive value companies and educational institutions were ALREADY SEEING from video<\/span> and visual communication<\/span> are just a few of the highlights. This conversation can\u2019t be missed. <\/p>\n\n\n\n

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