{"id":13480,"date":"2020-12-04T06:00:39","date_gmt":"2020-12-04T04:00:39","guid":{"rendered":"https:\/\/www.powtoon.com\/blog\/?p=13480"},"modified":"2021-09-03T15:29:05","modified_gmt":"2021-09-03T13:29:05","slug":"online-video-maker-increase-web-traffic","status":"publish","type":"post","link":"https:\/\/www.powtoon.com\/blog\/online-video-maker-increase-web-traffic\/","title":{"rendered":"How an Online Video Maker Can Help Your Business Increase Web Traffic"},"content":{"rendered":"Read Time: <\/span> 3<\/span> minutes <\/span><\/span>\n\n\n

Increased traffic to your website gives you more opportunities to introduce your brand to potential customers. It\u2019s the catalyst for building relationships, developing loyalty, and \u2014 most importantly \u2014 generating conversions<\/span> and sales. Using video<\/span> in your overall marketing strategy<\/a> can significantly increase web traffic, and using an online video maker to produce your videos<\/span> in-house makes it affordable for any sized business<\/span> to create quality video content.<\/p>\n\n\n\n

Here\u2019s how video increases web traffic.<\/p>\n\n\n\n

Website Video Improves Your Google Search Ranking<\/h2>\n\n\n\n

It\u2019s pretty obvious, but we\u2019ll say it anyway: the higher your site ranks in Google<\/span> search results, the more web traffic you\u2019ll get. Using a video maker allows you to create custom video content for your website that will help your search ranking in four main ways.<\/p>\n\n\n\n

  1. Content will show up in the \u201cvideo search results<\/a>\u201d on Google<\/span>, giving potential customers another way to find you. When users<\/span> click on your video in the search results, they are taken to your website to view it. <\/li>
  2. Video increases a visitor\u2019s time on your page, which is a metric that factors into your Google<\/span> search ranking. Users<\/span> spend about two and a half times longer<\/a> on pages with video than those without.<\/li>
  3. An engaging video encourages viewers to stay on your page and click around to check out other content. This decreases your bounce rate, which is another metric that affects your Google<\/span> ranking. Pages with video have a 34% lower bounce rate than those without.<\/li>
  4. Google<\/span> likes to see pages with multimedia content; including video clips in your page content will help boost SEO<\/span>.<\/li><\/ol>\n\n\n\n

    Simply put, video<\/span> helps increase your search rankings and thereby your web traffic.<\/p>\n\n\n\n

    Social Media Videos Encourage Click-Throughs and Conversions<\/h2>\n\n\n\n

    Social<\/span> media videos are about far more than going viral. They help you engage with your audience in new ways, demonstrate products<\/span> or concepts in a way that\u2019s impossible with text alone, and show off your brand\u2019s personality. Explainer videos<\/span>, product videos, and educational videos all make eye-catching and shareable videos that social<\/span> media audiences love.<\/p>\n\n\n\n

    Plus, posts with video<\/span> are far more likely to be pushed through to user<\/span> feeds<\/span>. It doesn\u2019t matter how <\/em>good your marketing<\/span> content<\/span> is if nobody sees it; video<\/span> increases the chance that people will. And when they do, they\u2019ll engage. Video content<\/span> on social<\/span> media platforms consistently generates<\/a> more engagement, more shares, more purchases, and more conversions<\/span> than any other type of content<\/span>.<\/p>\n\n\n\n

    The bottom line? More web traffic for you.<\/p>\n\n\n\n

    Email Marketing is More Effective with Videos<\/h2>\n\n\n\n

    Using videos<\/span> in your email<\/span> strategy<\/span> will increase both the open and click-through rates of your marketing<\/span> messages, which will ultimately boost traffic to your site. Including the word \u201cvideo\u201d in your subject line can increase open rates by six percent<\/a> and boost the click-through rate by a whopping 65%<\/a>! Using an in-house video maker<\/a> allows you to create a custom video<\/span> for every email<\/span> you send, maximizing the power of this marketing<\/span> medium.<\/p>\n\n\n\n

    A Video Maker to Increase Web Traffic<\/h2>\n\n\n\n

    Online video editors help even novice video creators make stunning marketing<\/span> videos and videos for social<\/span> media channels.<\/p>\n\n\n\n

    Ready to get started on your video marketing<\/span> strategy<\/span>? Powtoon<\/span> can help! Powtoon<\/span> allows you to create professional videos for a fraction of the cost of a production<\/span> agency. With thousands of video templates<\/span> designed for a wide variety of industries, you’re minutes away from becoming a video creator and sharing your first video.<\/p>\n\n\n\n

    Sign up for free today!<\/a><\/p>\n\n\n\n

    \"start-using-powtoon-cta\"<\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"

    Increased traffic to your website gives you more opportunities to introduce your brand to potential customers. It\u2019s the catalyst for building relationships, developing loyalty, and \u2014 most importantly \u2014 generating conversions and sales. Using video in your overall marketing strategy…<\/p>\n","protected":false},"author":52,"featured_media":13490,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"twitterCardType":"","cardImageID":0,"cardImage":"","cardTitle":"","cardDesc":"","cardImageAlt":"","cardPlayer":"","cardPlayerWidth":0,"cardPlayerHeight":0,"cardPlayerStream":"","cardPlayerCodec":"","footnotes":""},"categories":[510,756,22],"tags":[711,475],"class_list":["post-13480","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-effective-marketing","category-marketing","category-video","tag-online-video","tag-online-video-marketing"],"yoast_head":"\nHow an Online Video Maker Can Help Your Business Increase Web Traffic - Powtoon Blog<\/title>\n<meta name=\"description\" content=\"Increased traffic to your website gives you more opportunities to introduce your brand to potential customers. 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