{"id":13413,"date":"2020-11-17T16:52:53","date_gmt":"2020-11-17T14:52:53","guid":{"rendered":"https:\/\/www.powtoon.com\/blog\/?p=13413"},"modified":"2025-12-23T11:24:48","modified_gmt":"2025-12-23T09:24:48","slug":"ultimate-guide-animated-video","status":"publish","type":"post","link":"https:\/\/www.powtoon.com\/blog\/ultimate-guide-animated-video\/","title":{"rendered":"The Ultimate Guide to Make an Animated Video for Your Brand"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Read Time: <\/span> <span class=\"rt-time\"> 4<\/span> <span class=\"rt-label rt-postfix\">minutes <\/span><\/span>\n<p>Online video creation platforms have made <a href=\"http:\/\/www.powtoon.com\/animated-videos\" target=\"_blank\" rel=\"noreferrer noopener\">animated <span id=\"urn:enhancement-efb8121c\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl02281\/entity\/motion_graphics\">videos<\/span><\/a> more accessible to more brands. Without having to shell out big bucks to a video <span id=\"urn:enhancement-ebcf6b34-4a81-463d-a421-851fa936c32c\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl02281\/entity\/production\">production<\/span> company, even the smallest operations can create top-notch professional video <span id=\"urn:enhancement-6856f049-a5fc-445f-8898-494e3cce9bb5\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl02281\/entity\/content_media\">content<\/span> in-house. But just because you have the technical tools at your fingertips doesn\u2019t mean <span id=\"urn:enhancement-ba2f05e3\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl02281\/entity\/content_creation\">content creation<\/span> is completely automated. Things can quickly go awry if you don\u2019t have a solid plan. Here\u2019s a step-by-step guide to <span id=\"urn:enhancement-43347577-28a1-47ab-8d22-6ababd2fe90c\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl02281\/entity\/creativity\">making<\/span> <a href=\"https:\/\/www.powtoon.com\/blog\/why-video-is-best-for-making-social-media-marketing-campaigns-pop\/\" target=\"_blank\" rel=\"noreferrer noopener\">engaging videos for social media<\/a> for your brand.&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Animated Videos Step By Step&nbsp;<\/h2>\n\n\n\n<iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/vkfacjOpTcM\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"><\/iframe>\n<script type=\"application\/ld+json\">{\n  \"@context\": \"http:\/\/schema.org\",\n  \"@type\": \"VideoObject\",\n  \"name\": \"How to make video online in the Powtoon Studio | Powtoon Tutorial\",\n  \"description\": \"This quick video tutorial shows you exactly how to begin your video creator journey in the Powtoon Studio.  Get fully oriented, with a step-by-step walkthrough of the Powtoon Studio, including:  How to edit text Swap props and characters Use live-action video Adjust the timeline and animation effects  How to edit your own characters with our new character builder How to publish your amazing video.  ----------- Don't forget to SUBSCRIBE to our channel for more AWESOME Powtoon videos.  Created Using Powtoon - create your own for free at http:\/\/www.powtoon.com  Follow us on social media too: Facebook - https:\/\/www.facebook.com\/Powtoon\/ Twitter - https:\/\/twitter.com\/Powtoon LinkedIn - https:\/\/www.linkedin.com\/company\/powtoon-ltd\/ Instagram - https:\/\/www.instagram.com\/powtoon\/  ----------- Powtoon is a leading video creation platform for making your own awesome, short videos and presentations. Powtoon empowers anyone to easily produce professional-looking videos and presentations, without the need for any design or tech skills.  Bring your message to life using your own visual content and voiceover, or select from our huge royalty-free library of live-action footage, images,  soundtracks, animation, characters, backgrounds, fonts, and more.   Over 28 million people across the globe, including 96% of all Fortune 500 companies, Ivy League universities, and leading SMBs actively use Powtoon to the point that a new Powtoon video is created every second of every day.\",\n  \"thumbnailUrl\": \"https:\/\/i.ytimg.com\/vi\/vkfacjOpTcM\/default.jpg\",\n  \"uploadDate\": \"2020-08-26T09:25:10Z\",\n  \"duration\": \"PT2M15S\",\n  \"embedUrl\": \"https:\/\/www.youtube.com\/embed\/vkfacjOpTcM\",\n  \"interactionCount\": \"2924\"\n}<\/script><!--Video Markup Code Generated by https:\/\/videoschema.com\/ -->\n\n\n\n<p>When you <a href=\"https:\/\/www.powtoon.com\/create\/video-maker\">make your own animated <span id=\"urn:enhancement-6961853b\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl02281\/entity\/motion_graphics\">videos<\/span><\/a>, you\u2019re often working without the benefit of a professional designer or video expert. To make sure your final <span id=\"urn:enhancement-71b6bbc1\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl02281\/entity\/product_business\">product<\/span> meets your goals for clarity, messaging, and effectiveness, you\u2019ll need to do a few things before<em> <\/em>you even open your video creation software.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Here are the five steps of creating animated videos with video editing software.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1. Identify <strong>Your Sharing Platform<\/strong><\/h2>\n\n\n\n<p>Where do you plan to house this video? Will it be on your website? On YouTube? Shared internally over an LMS platform? Will you be sharing the video on your social networks? Your sharing platform will determine the length and orientation of your video. To maximize views and engagement, optimize your video for your platform. Here are some general guidelines for social media videos as well as videos for websites and learning management systems:<\/p>\n\n\n\n<p><strong>Facebook:<\/strong> Keep videos under one minute. Facebook has been trying to boost its position in the video space and encourage longer videos, but the fact remains that the average video view length is ten seconds. Unless you have a compelling reason to make a longer video, keep&nbsp;your Facebook video clips short and make sure your message is clear within the first few seconds. Square and mobile-optimized videos tend to be the most successful. And since the vast majority of viewers watch with the sound off, make sure your message isn&#8217;t audio-dependent. Or be sure to add subtitles.<\/p>\n\n\n\n<p><strong>Instagram: <\/strong>Instagram videos can be up to 60 seconds in length, but videos with the most comments average 26 seconds. As with Facebook, work with users&#8217; expectations of the platform and keep it short. Stories can be up to 15 seconds long, and three Stories strung together tend to garner the most views. For Instagram videos stick with a square format; for Stories use a vertical orientation.<\/p>\n\n\n\n<p><strong>Twitter:<\/strong> Twitter is a short-form channel. Videos on this social media platform can be up to two minutes and twenty seconds, but that&#8217;s far too long for the average user. Keep Twitter videos as short as possible and, like the rest of the social media channels, opt for a square orientation.<\/p>\n\n\n\n<p><strong><span id=\"urn:enhancement-42e6f4da-e387-4459-8a3f-25e25373f594\" class=\"textannotation disambiguated wl-organization\" itemid=\"http:\/\/data.wordlift.io\/wl02281\/entity\/youtube\">YouTube<\/span>:<\/strong> <span id=\"urn:enhancement-7ef02ca5-e115-4f4f-9c1a-61824c926e03\" class=\"textannotation disambiguated wl-organization\" itemid=\"http:\/\/data.wordlift.io\/wl02281\/entity\/youtube\">YouTube<\/span> has a different audience than the previously mentioned channels \u2013 after all, they\u2019re there for the videos! This means you can get away with significantly longer videos and still expect your viewers to stick around. <span id=\"urn:enhancement-905d352a-9d49-4735-92a4-f20c3840cba9\" class=\"textannotation disambiguated wl-organization\" itemid=\"http:\/\/data.wordlift.io\/wl02281\/entity\/youtube\">YouTube<\/span> is an ideal platform for <span id=\"urn:enhancement-23ed6e33-90aa-4684-8275-0b409b385c01\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl02281\/entity\/content_media\">content<\/span> like detailed product demonstrations or animated <span id=\"urn:enhancement-620f5491-f165-4c82-8647-c004808d17e3\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl02281\/entity\/explainer_videos\">explainer videos<\/span>. Shoot for 2-8 minutes in length and always post in landscape mode to optimize visual interest on this platform.&nbsp;<\/p>\n\n\n\n<p><strong>Website Videos<\/strong>: There isn\u2019t a hard-and-fast rule of videos housed on your website. Instead, keep them as succinct as you need to get your message across. While they don\u2019t have to be as short as social media channels, people do still have a limited attention span. The average view time of any <span id=\"urn:enhancement-294f4f08-3e6b-4821-95d3-041fb4239bed\" class=\"textannotation disambiguated wl-creative-work\" itemid=\"http:\/\/data.wordlift.io\/wl02281\/entity\/search_engine_optimization\">internet<\/span> video is <a rel=\"noreferrer noopener\" href=\"https:\/\/neilpatel.com\/blog\/video-landing-page\/\" target=\"_blank\">2.7 minutes<\/a> \u2013 so only make your video as long as it needs to be.&nbsp;<\/p>\n\n\n\n<p><strong>LMS\/ LXP platforms:<\/strong> Most <span id=\"urn:enhancement-4405b7d9-66f4-4851-9627-d44d96c8d8b0\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl02281\/entity\/learning\">learning<\/span> researchers will tell you that your L&amp;D videos should be as long as they need to be in order to meet their objectives. Instructional videos, generally speaking, should be around 6 minutes in length. Other research suggests capping these sorts of <span id=\"urn:enhancement-c412ea4b-cab2-477b-a8ec-ac97271cacfd\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl02281\/entity\/training\">training<\/span> videos at 15 minutes. So somewhere between 5 and 15 minutes should be your microlearning sweet spot.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2. C<strong>hoose the Type of Animation:<\/strong><\/h2>\n\n\n\n<p>Choose the type of video that best fits your message, audience, and viewing platform. There are many <a rel=\"noreferrer noopener\" href=\"https:\/\/www.powtoon.com\/blog\/use-animated-video-to-communicate-visually\/\" target=\"_blank\">types of animated videos<\/a> to choose from, including:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Whiteboard animation\u00a0<\/li>\n\n\n\n<li>Kinetic typography\u00a0<\/li>\n\n\n\n<li>Motion graphics\u00a0<\/li>\n\n\n\n<li>Stop motion video\u00a0<\/li>\n\n\n\n<li>Cartoon animation\u00a0<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">3. <strong>Write Your Script:<\/strong><\/h2>\n\n\n\n<p>Now that you know the type of video you\u2019ll be making, it\u2019s time to write a script. Alternatively, you can feed a text prompt or existing content directly into an <a href=\"https:\/\/www.powtoon.com\/ai\/animation-generator\">ai animation generator<\/a> to bypass much of the design process. This may be a story-based script for animated characters, an existing blog post stripped down to its main points for kinetic typography, an infographic repurposed for a whiteboard animation explainer or step-by-step instructions on how to use your product. Be aware of your time constraints and be prepared to pare down your <span id=\"urn:enhancement-56d984f9-24ef-4006-86fd-5ea79b641f5a\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl02281\/entity\/content_media\">content<\/span> even further once you start creating your video.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">4. <strong><strong>Select a Template:<\/strong><\/strong><\/h2>\n\n\n\n<p>If you don&#8217;t have a trained visual designer on your in-house content creation team, make sure you&#8217;re using an online video editor platform that offers you <a href=\"https:\/\/www.powtoon.com\/video-templates\">pre-made templates<\/a> so you can easily create social videos, video ads, and training videos. This way your final product will have a professional polish for a fraction of the price of using an agency. Make sure your template can be used in the orientation (square, portrait, or landscape) you need for your chosen sharing platform.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">5. <strong><strong><strong>Customize Your Video:<\/strong><\/strong><\/strong><\/h2>\n\n\n\n<p>Use your script to turn your standard template into a custom video creation! Add your logo, use your brand colors and fonts, select animated characters, and insert your text. Make your videos even more engaging by adding audio tracks from the platform&#8217;s music library. And, enhance the user experience with sound effects or visual effects.<\/p>\n\n\n\n<p>Share a video preview with your team to get their feedback before sharing on your social networks. Review your final product for clarity and length, and make any edits as necessary.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Animated Videos Made Easy&nbsp;<\/h2>\n\n\n\n<p>Ready to start creating custom animated <span id=\"urn:enhancement-59a98d6b\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl02281\/entity\/motion_graphics\">videos<\/span>? <span id=\"urn:enhancement-41fd4757\" class=\"textannotation disambiguated wl-organization\" itemid=\"http:\/\/data.wordlift.io\/wl02281\/entity\/powtoon\">Powtoon makes it easy to create high-quality videos<\/span>! With a <span id=\"urn:enhancement-dd4d454e-7841-417b-ace6-dba83c8b5e1a\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl02281\/entity\/user\">user<\/span>-friendly platform and a huge library of professionally designed <span id=\"urn:enhancement-c00ea579-d38e-4246-8be5-cb66f657a1d3\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl02281\/entity\/templates\">templates<\/span> for use across a variety of industries, anyone can create a high-quality branded <span id=\"urn:enhancement-f2a6b530\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl02281\/entity\/motion_graphics\">video<\/span> in minutes. <a href=\"https:\/\/www.powtoon.com\/account\/signup\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sign up for a free account<\/a> and start browsing our <span id=\"urn:enhancement-b8a3bcea-e845-459c-9d2d-d133d3b10236\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl02281\/entity\/templates\">templates<\/span> today!&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/www.powtoon.com\/account\/signup\/?signup_form=homepage-lp&amp;form_audience=&amp;tof_signup_form=homepage-lp\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" width=\"1229\" height=\"223\" src=\"https:\/\/www.powtoon.com\/blog\/wp-content\/uploads\/2020\/10\/image.png\" alt=\"start-using-powtoon-cta\" class=\"wp-image-13369\" style=\"width:333px;height:60px\"\/><\/a><\/figure><\/div>\n\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>Online video creation platforms have made animated videos more accessible to more brands. Without having to shell out big bucks to a video production company, even the smallest operations can create top-notch professional video content in-house. But just because you&#8230;<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":52,"featured_media":13414,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"twitterCardType":"","cardImageID":0,"cardImage":"","cardTitle":"","cardDesc":"","cardImageAlt":"","cardPlayer":"","cardPlayerWidth":0,"cardPlayerHeight":0,"cardPlayerStream":"","cardPlayerCodec":"","footnotes":""},"categories":[2,4,18],"tags":[48,53],"class_list":["post-13413","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-explainer-2","category-animation-software-2","category-presentation-tips","tag-animated-video","tag-animation-software"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Ultimate Guide to Make an Animated Video for Your Brand - Powtoon Blog<\/title>\n<meta name=\"description\" content=\"Need some animated video inspiration? Here\u2019s a step-by-step guide to making an awesome animated video for your brand.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.powtoon.com\/blog\/ultimate-guide-animated-video\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Ultimate Guide to Make an Animated Video for Your Brand - Powtoon Blog\" \/>\n<meta property=\"og:description\" content=\"Need some animated video inspiration? Here\u2019s a step-by-step guide to making an awesome animated video for your brand.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.powtoon.com\/blog\/ultimate-guide-animated-video\/\" \/>\n<meta property=\"og:site_name\" content=\"Powtoon Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Powtoon\" \/>\n<meta property=\"article:published_time\" content=\"2020-11-17T14:52:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-23T09:24:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.powtoon.com\/blog\/wp-content\/uploads\/2020\/11\/Ultimate_guide_blog-post_630x420.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"630\" \/>\n\t<meta property=\"og:image:height\" content=\"420\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Shoshi Davis\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Shoshi Davis\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.powtoon.com\/blog\/ultimate-guide-animated-video\/\",\"url\":\"https:\/\/www.powtoon.com\/blog\/ultimate-guide-animated-video\/\",\"name\":\"The Ultimate Guide to Make an Animated Video for Your Brand - Powtoon Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.powtoon.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.powtoon.com\/blog\/ultimate-guide-animated-video\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.powtoon.com\/blog\/ultimate-guide-animated-video\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.powtoon.com\/blog\/wp-content\/uploads\/2020\/11\/Ultimate_guide_blog-post_630x420.jpg\",\"datePublished\":\"2020-11-17T14:52:53+00:00\",\"dateModified\":\"2025-12-23T09:24:48+00:00\",\"author\":{\"@id\":\"https:\/\/www.powtoon.com\/blog\/#\/schema\/person\/19b65a16dac716985d2bdfc7ce7293a3\"},\"description\":\"Need some animated video inspiration? 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To read more of her stuff, you can find her content on Upwork and Business 2 Community talking all things inbound marketing for SaaS. After only 2 weeks at Powtoon, Shoshi was dubbed by the marketing team as having the superpower of \\\"Unbridled Enthusiasm.\\\" So that was pretty cool.\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/shoshi-weinstein-davis\/\"],\"url\":\"https:\/\/www.powtoon.com\/blog\/author\/shoshi\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The Ultimate Guide to Make an Animated Video for Your Brand - Powtoon Blog","description":"Need some animated video inspiration? 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