{"id":12699,"date":"2020-05-21T15:00:00","date_gmt":"2020-05-21T13:00:00","guid":{"rendered":"https:\/\/www.powtoon.com\/blog\/?p=12699"},"modified":"2020-08-24T19:12:30","modified_gmt":"2020-08-24T17:12:30","slug":"4-tips-for-video-learning-after-covid-19","status":"publish","type":"post","link":"https:\/\/www.powtoon.com\/blog\/4-tips-for-video-learning-after-covid-19\/","title":{"rendered":"4 Tips for Video Learning After COVID-19 \u2013 and 1 Huge Mistake to Avoid"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Read Time: <\/span> <span class=\"rt-time\"> 6<\/span> <span class=\"rt-label rt-postfix\">minutes <\/span><\/span>\n<p>Since the start of COVID-19, many learning and development initiatives have been forced to pivot from frontal facilitation to the virtual classroom. Consequently, online tools and technology have never been more important for video learning to keep learners engaged and ultimately have them succeed from afar.<\/p>\n\n\n\n<p>But with the slow shift of companies going back to the office, L&amp;D professionals are tasked yet again to adjust to this new normal, where they can\u2019t guarantee if they will teach learners face-to-face, remotely, or even a hybrid of the two.&nbsp;<\/p>\n\n\n\n<p>That\u2019s where visual learning through video is key, to help learners retain and apply their learning to work, no matter where they are. We\u2019re already seeing a flowering in the many and various ways that people use video for learning during these unprecedented times. Today\u2019s video learning is not one thing, but many. This glorious profusion includes:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>1st person user-generated video sharing<\/li><li>Explainers (both standalone and as an intro to a longer course)<\/li><li>Video lectures<\/li><li>Virtual classrooms<\/li><li>Interactive videos<\/li><li>AI-driven, chunked videos<\/li><li>Online briefings and events<\/li><\/ul>\n\n\n\n<p>The bad news? Not all of it works. Warnings from instructional design experts suggest that<strong> significant amounts of the video learning being produced will never result in anyone learning anything<\/strong>, because of <strong>one big mistake<\/strong> that people consistently make.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Not All Video Learning Is Created Equal<\/h2>\n\n\n\n<p>Does this matter? In some circumstances, no. Sometimes video is just there to alert people to a new corporate policy change, for instance, or walk them through a procedure they might not need to do very often, so don\u2019t need to commit to memory. But where deep learning is required, meaning a real change in knowledge and skills, learning really needs to work. And <strong>large amounts of training budget are in danger of being completely wasted<\/strong> if it doesn\u2019t.<\/p>\n\n\n\n<p>Before we dive into that big potential negative, however, let\u2019s err on the side of positivity. Here are <strong>four tips for making your video learning relevant and impactful in a post-COVID-19 world<\/strong>. If you follow these you\u2019re far more likely to use video effectively, avoid <strong>the one big trap<\/strong>, and make a return on your learning budget in improved performance.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Video Learning Tips <\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">1. Keep It Short<\/h3>\n\n\n\n<p>Research shows that<strong> <a href=\"https:\/\/dl.acm.org\/doi\/abs\/10.1145\/2556325.2566239\" target=\"_blank\" rel=\"noreferrer noopener\">attention drops off drastically<\/a> after six minutes while watching video<\/strong>. So if you have something that needs more than six minutes to get across, then chunk it into digestible sections.<\/p>\n\n\n\n<p>There is no scientific basis for the claim, too often repeated, that our attention spans are now smaller than those of goldfish. However the limits of the human attention span definitely rule our world.&nbsp;<\/p>\n\n\n\n<p>For proof, just look at the entertainment industry.<\/p>\n\n\n\n<p>Have you ever wondered <strong>why pop singles are all 3 minutes long?<\/strong> It\u2019s to do with attention spans. Wherever you look, in music, films, TV, you see rules of thumb about timings driven by human attention spans and human psychology.&nbsp;Movies have a 5-act structure. A 100-minute film will break down into five parts of 20 minutes each.&nbsp;<\/p>\n\n\n\n<p>Timing. The secret of everything is in the timing.&nbsp;<strong>Creative artists have this whole set of tacit heuristics you probably don\u2019t know about<\/strong> \u2013 though you watch and listen to their stuff every day. &nbsp;<\/p>\n\n\n\n<p>It\u2019s psychology. It\u2019s science. But we call it art. Learn about it. Watch what they\u2019re up to. Learn and apply to your video learning.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Make It Accessible<\/h3>\n\n\n\n<p>This word accessible has <strong>two meanings<\/strong>. Both are important for us.<\/p>\n\n\n\n<p>The first meaning, which we use in everyday life, is to make it easily available. Make your learning videos and visual teaching materials easy to find and get to. <strong><a href=\"https:\/\/learningsolutionsmag.com\/articles\/964\/ten-seconds-performance-support-in-two-clicks\" target=\"_blank\" rel=\"noreferrer noopener\">Two clicks and 10 seconds<\/a> <\/strong>is the commonly used rule. This is especially true if you\u2019re keeping things brief (see tip one). Nobody will spend 12 minutes searching for a six-minute video.<\/p>\n\n\n\n<p>The second meaning of accessibility is the more specialized one, used in professional contexts. Making your learning video accessible means it has to be <strong>inclusive and culturally relevant<\/strong>. This isn\u2019t a box-tick. It\u2019s about productivity. Disabilities can run as high as 20% in some populations: <strong>do you want to tell one in five people, \u2018this isn\u2019t for you\u2019<\/strong>? Provide subtitles to help the hearing impaired, transcripts to help screen readers. And with accompanying lists of topics tied to timecodes (a common practice in podcast show notes) learners can go to the precise part of a video that they need, a common benefit for everyone.<\/p>\n\n\n\n<p>There are further benefits to taking accessibility seriously. When you make things better for people with disabilities, they also get more usable for people without disabilities. And also for machines. A video with a transcript attached (and decent metadata) become searchable by an AI. Artificial intelligence is increasingly being used to serve and sequence chunked video learning, and we expect to see more of this in the future.<\/p>\n\n\n\n<p>Similarly, make sure your casting is culturally relevant and inclusive. In an age of mass personalization it simply doesn\u2019t send the right message if your learning video seems to assume that everyone in business is male, white, anglophone, and middle-aged.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Consider Your POV&nbsp;&nbsp;<\/h3>\n\n\n\n<p><strong>Point of view<\/strong> is absolutely fundamental to storytelling. It\u2019s the biggest single decision a writer makes about her story.&nbsp;<\/p>\n\n\n\n<p>Question: Which classic novel begins this way? \u2018They called him Ishmael.\u2019<\/p>\n\n\n\n<p>Answer: <em>No classic novel<\/em>. Herman Melville\u2019s novel Moby Dick (famously) begins with the words, \u2018<em>Call me<\/em> Ishmael.\u2019 Can you feel the difference between those two points of view? <\/p>\n\n\n\n<p>The one we know is present tense, first person \u2013 the narrator talking directly to you. It\u2019s a little like one of those first-person videos we see so many of nowadays in learning. This is me, this is my story, this is my truth. It\u2019s uniquely compelling. But it\u2019s not the only way to tell a story.&nbsp;<\/p>\n\n\n\n<p>If you\u2019re watching The Crown on Netflix, nobody looks in the camera and talks to you. We get that this story is from the Queen\u2019s point of view, but she never turns and breaks the fourth wall and talks directly to the camera (she\u2019s the Queen: not Deadpool).<\/p>\n\n\n\n<p>We watch the action over her shoulder. And yet it\u2019s no less immersive, no less engaging.<\/p>\n\n\n\n<p>Point of view is everything.&nbsp;<\/p>\n\n\n\n<p>So think hard about creating a point of view in your learning video. Will you take the POV of an expert talking directly to camera \u2013 or put the learner in the driving seat, as you follow their journey? Or then again, do you want the viewer to feel included, as part of a group? All key decisions.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. We\u2019re Winning Hearts and Minds, Not Oscars<\/h3>\n\n\n\n<p>This one\u2019s about <strong>production value<\/strong>, as in \u2013 how slick does it really have to look?&nbsp;<\/p>\n\n\n\n<p>YouTube has drastically lowered expectations of production value.<\/p>\n\n\n\n<p>If you want to know, say, how to change a bicycle tire quickly without putting your back out and breaking a couple of fingernails, then you won\u2019t mind if the presenter of the video has a few annoying vocal tics and doesn\u2019t exactly look like George Clooney, and the sound\u2019s slightly distorted and it\u2019s a bit scratchy and looks like he filmed it on his phone\u2026&nbsp;&nbsp;If it helps people do a necessary thing they need to do quickly and easily, then this lo-fi video might end up getting a million clicks on YouTube.&nbsp;&nbsp;<\/p>\n\n\n\n<p>What this is really about is the <strong>context of use<\/strong>. Movie production values are geared to a wall-filling screen watched in a darkened room with surround sound. But if you\u2019re making a video to be watched by a strap-hanging commuter on a phone, doing a last-minute piece of learning on negotiation skills while on her way to a sales meeting, it frankly doesn\u2019t have to be that posh.&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p>Video is so easy and cheap to produce nowadays. While in the past we might have written someone a note or drawn them a&nbsp;diagram, we can now dash off a video. It&#8217;s a way of communicating thoughts quickly: a sort of digital notepad. Some L&amp;D people are using it as a tactical tool in learning, to address queries or uncertainties that employees are airing on a Yammer feed, for example.<\/p>\n\n\n\n<p>It\u2019s a whole different world. Video becomes a fast, responsive, part-automated, impactful, and uniquely flexible medium for learning. <a href=\"https:\/\/www.powtoon.com\/training-home\/\" target=\"_blank\" rel=\"noreferrer noopener\">Using customizable L&amp;D video templates<\/a> in platforms like Powtoon, you can easily make videos in minutes that address a knowledge gap, and adjust it for various modules or as new information comes to light. Use video to invite learners to a session and explain why the information is key to their growth and success. It can (and should!) be used in your courses as well to break down complex ideas, whether presenting in-person or to remote employees. That way, everyone is working and learning off the same materials they can refer to later when needed.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The one Big Mistake in Video Learning Too Many People Make<\/h2>\n\n\n\n<p>Where many people go wrong, and will continue to slip up as we transition back to a new normal, is in failing to appreciate that<strong> video does not do absolutely everything in training well<\/strong>, as respected learning guru Donald Clark points out in <a href=\"https:\/\/donaldclarkplanb.blogspot.com\/2019\/11\/video-for-learning-15-things-research.html\" target=\"_blank\" rel=\"noreferrer noopener\">this blog post<\/a>. For <strong>emotion,<\/strong> <strong>impact, and engagement<\/strong>, yes. For <strong>showing a process or a procedure<\/strong>, awesome. Using these types of videos to support your most important points and processes (especially when people need to retain detailed factual information) is the best way to leverage the power of video learning. One video can\u2019t do it all.&nbsp;<\/p>\n\n\n\n<p>Smart learning people know video\u2019s strengths as a learning medium, <em>but also its weaknesses<\/em>. They use it appropriately, and often in combination with other media and training modalities, to produce valuable, deep, and lasting learning experiences.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Returning to Work Post-COVID \u2014&nbsp;Video Learning Resources<\/h2>\n\n\n\n<p>Much as our sudden shift to remote work, the post-COVID return to the office is uncharted territory. This is perhaps even more true for the field of learning and development. It is essential to all learning professionals to be able to access helpful and valuable resources. Be sure to visit Powtoon\u2019s Back to Work Toolkit for more tips, video templates, inspiration, and more.&nbsp;<\/p>\n\n\n\n<p>C<em>heck out how smart <a rel=\"noreferrer noopener\" href=\"https:\/\/www.powtoon.com\/training-home\/\" target=\"_blank\">L&amp;D people are using Powtoon<\/a> to get back to work after Covid-19&nbsp;<\/em><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">About the Author \u2014 John Helmer, FLPI <\/h4>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.powtoon.com\/blog\/wp-content\/uploads\/2020\/05\/john-helmer-headshot.jpeg\" alt=\"\" class=\"wp-image-12704\" width=\"81\" height=\"81\"\/><\/figure><\/div>\n\n\n\n<p><a rel=\"noreferrer noopener\" href=\"https:\/\/www.linkedin.com\/in\/johnhelmer\/\" target=\"_blank\">John<\/a> is a writer, senior marketing consultant, learning technologies expert, and host of the <a rel=\"noreferrer noopener\" href=\"https:\/\/learninghack.libsyn.com\/\" target=\"_blank\">Learning Hack podcast<\/a>. <\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>Since the start of COVID-19, many learning and development initiatives have been forced to pivot from frontal facilitation to the virtual classroom. 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