{"id":12331,"date":"2020-04-28T17:00:52","date_gmt":"2020-04-28T15:00:52","guid":{"rendered":"https:\/\/www.powtoon.com\/blog\/?p=12331"},"modified":"2025-07-17T18:09:08","modified_gmt":"2025-07-17T16:09:08","slug":"why-companies-need-video-communication","status":"publish","type":"post","link":"https:\/\/www.powtoon.com\/blog\/why-companies-need-video-communication\/","title":{"rendered":"Why Companies Need Video Communication (More than Just Video Calls)"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Read Time: <\/span> <span class=\"rt-time\"> 4<\/span> <span class=\"rt-label rt-postfix\">minutes <\/span><\/span>\n<p>It feels like ages ago when I\u2019d call out a colleague\u2019s name from across our content team room. We\u2019d push back in our swivel chairs for a quick fact check, question, brainstorm, or air high five. In lieu of swivel chair communication, in the current reality of global <a rel=\"noreferrer noopener\" aria-label=\"remote work (opens in a new tab)\" href=\"https:\/\/go.powtoon.com\/lp\/remote-working\/\" target=\"_blank\">remote work<\/a>, corporations need video communication to fill the void.&nbsp;<\/p>\n\n\n\n<p>Enter: Google Hangouts, FaceTime, Zoom, and the like. These tools are lifesaving when it comes to <a href=\"https:\/\/www.powtoon.com\/enterprise\" target=\"_blank\" rel=\"noreferrer noopener\">corporate communication<\/a> and helping us stay aligned throughout an organization. Even a decade ago, we couldn\u2019t have been able to imagine the video communication capabilities we have today to connect with team members.\u00a0<\/p>\n\n\n\n<p>But as amazing as these platforms are, <em>it\u2019s easy to get sucked into back-to-back remote video meetings. <\/em>While they\u2019re meant to keep employees in the loop, these online meetings always seem to go overtime. <\/p>\n\n\n\n<p>That&#8217;s not to mention the reality that employees are more engaged by their team member\u2019s living room artwork than the topic at hand. Suddenly, what seemed like an unbeatable solution can sometimes seem both <em>overwhelming<\/em> and <em>unproductive<\/em> all at once.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"The EASY Way to Communicate Remotely\" width=\"1140\" height=\"641\" src=\"https:\/\/www.youtube.com\/embed\/8HPwaAhjMMg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><figcaption>Take a look at why your team needs more than video calls<\/figcaption><\/figure>\n\n\n\n<p>While video communication is the closest thing corporations have to in-person swivel chair goodness, there\u2019s got to be more to communicating with video than video conferences, right?<\/p>\n\n\n\n<p><em><strong>Right! <\/strong><\/em><\/p>\n\n\n\n<p>Let&#8217;s take a look&#8230;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Video Communication: More Than Just Meetings<\/h2>\n\n\n\n<p>Video can be used in a myriad of ways to keep employees across your organization engaged, inspired, and productive! <\/p>\n\n\n\n<p>From top execs and <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.powtoon.com\/blog\/how-to-manage-remote-workers-keep-them-productive-engaged-with-video\/\" target=\"_blank\">middle-management<\/a>, to your newest employees on the virtual block, talent at all levels can \u2014 and should \u2014 be creating videos to stay connected.&nbsp;<\/p>\n\n\n\n<p>About 23% of remote employees say they work longer hours than they would in the office. In addition, 77% of remote workers say they&#8217;re <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/blog.hubspot.com\/marketing\/remote-work-stats\" target=\"_blank\">more productive at home<\/a>. These numbers can be reassuring to employers. However, many employees would say that remote work makes them feel <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.rev.com\/blog\/remote-work-team-collaboration\" target=\"_blank\">drained, lonely, and disconnected<\/a>. Even with all the FaceTime!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Boosting creativity, connection, productivity, and engagement with video communication<\/h3>\n\n\n\n<p>Using video creation tools, any corporate employee can strap on their creative caps and collaborate with teammates to create informative, fun videos. This both offers employees an outlet to exercise creativity (which can spill over to their work innovation) and a way to <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.powtoon.com\/blog\/how-to-be-more-productive-at-work-with-video\/\" target=\"_blank\">stay connected and productive<\/a> that goes beyond giving another thumbs-up emoji on Slack.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Running a marathon&#8230;<\/h3>\n\n\n\n<p>At Powtoon, we\u2019ve been saying that this time of remote work shouldn\u2019t be seen as a sprint, but as a marathon. To make it to the finish line of this crisis, we\u2019ll need to pace ourselves and continuously <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.powtoon.com\/blog\/working-remotely-how-to-use-video-to-stay-productive-connected-to-your-team\/\" target=\"_blank\">work hard remotely to stay productive<\/a>, while not burning out in a couple of weeks. <\/p>\n\n\n\n<p>I\u2019d make a slight addendum to that, and say it\u2019s a marathon-scale Apache Relay Race (remember those?). In order to make it until the end, we\u2019ll need not only to pace ourselves but will need <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.powtoon.com\/blog\/the-6-most-essential-soft-skills-for-your-organization\/\" target=\"_blank\">creativity and collaboration<\/a> to get there.&nbsp;<\/p>\n\n\n\n<p>By using creative and collaborative video creation tools to make engaging, informative videos, you can bring back a sense of fun at work that your team desperately needs right now to stay motivated and productive.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Types of Video Communication You Can Create Today<\/h2>\n\n\n\n<p>While video calling allows face-to-face conversations in real-time, videos you create can also communicate important announcements; be them top-down or bottom-up. Remote working videos are the necessary solution to grab attention over messages currently falling flat over email, Slack, WhatsApp, or your company\u2019s internal wiki. Using video, you can give these crucial messages the screen lift you know they deserve. It will also make them engaging for your internal audience to watch, replay, discuss, remember, and apply.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Here are 15 video communications ideas you can get started creating today:&nbsp;<\/h3>\n\n\n\n<ol class=\"wp-block-list\"><li><strong><a aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.powtoon.com\/video-template\/a-ceos-inspiration\" target=\"_blank\" rel=\"noreferrer noopener\">Messages from the CEO<\/a><\/strong> on how your company is pivoting to stay ahead\u00a0<\/li><li>Company-wide <strong><a aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.powtoon.com\/blog\/coronavirus-health-and-safety-guide-for-the-office-video-template\/\" target=\"_blank\" rel=\"noreferrer noopener\">health and safety videos<\/a><\/strong><\/li><li><strong><a aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.powtoon.com\/video-template\/set-review-team-goals\" target=\"_blank\" rel=\"noreferrer noopener\">Weekly updates<\/a><\/strong> showcasing your team\u2019s accomplished and your upcoming goals<\/li><li>Remote <strong><a aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.powtoon.com\/video-template\/onboarding-welcome\" target=\"_blank\" rel=\"noreferrer noopener\">onboarding<\/a><\/strong> for new hires<\/li><li>Virtual <strong><a href=\"https:\/\/www.powtoon.com\/video-template\/5-pieces-of-advice\" target=\"_blank\" rel=\"noreferrer noopener\">Lunch &amp; Learn<\/a><\/strong> videos<\/li><li><strong><a aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.powtoon.com\/video-template\/company-update\" target=\"_blank\" rel=\"noreferrer noopener\">Organizational change<\/a><\/strong> videos from your HR team<\/li><li>How-to <strong><a aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.powtoon.com\/video-template\/company-software\" target=\"_blank\" rel=\"noreferrer noopener\">IT videos<\/a><\/strong> to ensure company-wide security while working at home<\/li><li><strong><a aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.powtoon.com\/video-template\/5-tips\" target=\"_blank\" rel=\"noreferrer noopener\">Mindfulness and wellness<\/a><\/strong> videos<\/li><li><strong><a aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.powtoon.com\/video-template\/8-simple-steps\" target=\"_blank\" rel=\"noreferrer noopener\">Training videos<\/a><\/strong> to upskill employees and foster professional development<\/li><li>Video recaps of <strong><a aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.powtoon.com\/video-template\/meeting-follow-up\" target=\"_blank\" rel=\"noreferrer noopener\">key takeaways<\/a><\/strong> of those endless virtual meetings\u00a0<\/li><li>Video<strong> <a aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.powtoon.com\/video-template\/rsvp\" target=\"_blank\" rel=\"noreferrer noopener\">event invitations<\/a><\/strong> to virtual Happy Hour\u00a0<\/li><li>Offer <strong><a aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.powtoon.com\/video-template\/graduation\" target=\"_blank\" rel=\"noreferrer noopener\">employee recognition<\/a><\/strong> videos that applaud those making the most of WFH\u00a0<\/li><li><strong><a aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.powtoon.com\/video-template\/research-summary\" target=\"_blank\" rel=\"noreferrer noopener\">Competitive analysis<\/a> <\/strong>video<strong> <\/strong>on similar companies are responding right now<\/li><li>Consolidate repeated questions asked to managers in a fun <strong><a aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.powtoon.com\/video-template\/how-to\" target=\"_blank\" rel=\"noreferrer noopener\">FAQ video<\/a><\/strong>\u00a0<\/li><li>Transparent <strong><a aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.powtoon.com\/video-template\/productive-meeting-secrets\" target=\"_blank\" rel=\"noreferrer noopener\">thought leadership<\/a><\/strong> videos on social media<\/li><\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">Quick Tips for Making Awesome Remote Work Videos<\/h2>\n\n\n\n<ol class=\"wp-block-list\"><li><strong>Use templates<\/strong> \u2014&nbsp; Don\u2019t go reinventing the video reel. There\u2019s a good chance the kind of video you want to make already exists in some shape or form. Use premade, professional-looking video templates to help you make jaw-dropping videos, FAST!<\/li><li><strong>Tweak for different audiences<\/strong> \u2014 Make your videos more personal by segmenting them for different departments, teams, or even individuals. This way your message will feel more tailored and resonate better with each audience. Remember, we\u2019re looking to recreate those swivel chair moments, adding inside jokes or personal references can go a long way.<\/li><li><strong>Keep it on brand<\/strong> \u2014 One of the creature comforts your employees are missing during this time is the space of your office and the branding on the walls. Believe it or not, it makes them feel that they\u2019re part of something bigger. Be sure to add your branding in your videos with your colors and logo. It will give them a virtual sense of being in your workspace.&nbsp;<\/li><li><strong>Mix-and-match media <\/strong>\u2014 What makes video calls, well \u201cblah\u201d, is that it\u2019s just people\u2019s poorly-lit faces at weird angles. Mix and match face-to-camera shots with animation, graphics, and more to create a Wow Effect that ropes viewers in.<\/li><li><strong>Add music <\/strong>\u2014 Set the tone for your videos with music that might excite, calm, or entice your audience to keep watching. Think of your favorite movie, it\u2019s most likely the music that keeps you on the edge of your seat. Do <em>that<\/em> for your employees!<\/li><\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">The Lists Go On!<\/h2>\n\n\n\n<p>This has just been a taste of the ways you can be leveraging video communication during this time of remote work! Looking for more ways to channel video communication for your enterprise? Check out these 55 ways to use video in your corporation.&nbsp;<\/p>\n\n\n\n<p>If you are new to video creation and visual communication, we\u2019re currently giving<strong> <\/strong>corporations<strong> <a href=\"https:\/\/www.powtoon.com\/enterprise\" target=\"_blank\" rel=\"noreferrer noopener\">3 months free extension of our Business plan<\/a><\/strong>. During these trying times, we want to do our part to get the ball and camera rolling on your next internal comms blockbuster. <\/p>\n\n\n\n<p><a href=\"https:\/\/www.powtoon.com\/enterprise\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Get started (opens in a new tab)\">Get started<\/a> creating videos for your team, department, or company with our collaboration tools, enterprise-grade security, limitless templates, and animated content.&nbsp;<\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>It feels like ages ago when I\u2019d call out a colleague\u2019s name from across our content team room. We\u2019d push back in our swivel chairs for a quick fact check, question, brainstorm, or air high five. In lieu of swivel&#8230;<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":52,"featured_media":12541,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"twitterCardType":"","cardImageID":0,"cardImage":"","cardTitle":"","cardDesc":"","cardImageAlt":"","cardPlayer":"","cardPlayerWidth":0,"cardPlayerHeight":0,"cardPlayerStream":"","cardPlayerCodec":"","footnotes":""},"categories":[1273],"tags":[1310,1308,1307,679,1141,1311,891,1276,1059,442,1108,1306,1051,1309,406,1284,817],"class_list":["post-12331","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-video","tag-business-video-templates","tag-facetime","tag-google-hangouts","tag-hr","tag-hr-video-templates","tag-it","tag-productivity","tag-remote-working","tag-thought-leadership","tag-training-video","tag-training-video-template","tag-video-call","tag-video-communication","tag-video-conference","tag-video-creation","tag-visual-communications","tag-zoom"],"yoast_head":"<!-- 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blog.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.powtoon.com\/blog\/why-companies-need-video-communication\/\" \/>\n<meta property=\"og:site_name\" content=\"Powtoon Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Powtoon\" \/>\n<meta property=\"article:published_time\" content=\"2020-04-28T15:00:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-17T16:09:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.powtoon.com\/blog\/wp-content\/uploads\/2020\/04\/Companies_Video_Communication_630x420.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"630\" \/>\n\t<meta property=\"og:image:height\" content=\"420\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Shoshi Davis\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Shoshi Davis\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. 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