{"id":10316,"date":"2019-02-18T15:00:09","date_gmt":"2019-02-18T13:00:09","guid":{"rendered":"https:\/\/www.powtoon.com\/blog\/?p=10316"},"modified":"2020-08-20T23:42:00","modified_gmt":"2020-08-20T21:42:00","slug":"drive-results-with-native-linkedin-video","status":"publish","type":"post","link":"https:\/\/www.powtoon.com\/blog\/drive-results-with-native-linkedin-video\/","title":{"rendered":"How To Drive Real Results with Native LinkedIn Video Upload [Video Influencer Interview]"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Read Time: <\/span> <span class=\"rt-time\"> 3<\/span> <span class=\"rt-label rt-postfix\">minutes <\/span><\/span>\n<p>It shouldn\u2019t come as a shock to marketers and business owners who\u2019ve signed into LinkedIn recently that video has entered as a leading player on the platform\u2019s newsfeed scene in a big way. LinkedIn can feel like an endless sea of potential and strategic connections and opportunities \u2014 only now it\u2019s got video. <br><\/p>\n\n\n\n<p>The question we\u2019re all asking? How can professionals who are looking to tap into LinkedIn\u2019s vast potential for B2B marketing, marry this new video trend with valuable posts, newfound networking connections, and most importantly&#8230; <em>success<\/em>?<br><\/p>\n\n\n\n<p>If that\u2019s your question too, we\u2019ve got some epic news! <br><\/p>\n\n\n\n<p>You can learn how to leverage LinkedIn to its fullest potential to spread your message and drive true business results. And there\u2019s no one better person to interview on the topic of LinkedIn video marketing than the one and only <strong>Judi Fox<\/strong>! <br><\/p>\n\n\n\n<p>That\u2019s why our Chief Evangelist, Renee Teeley, knew she had to stop Judi in her tracks for an interview at the latest VidSummit \u2014 to pick her brain about the must-know tactics in the field. &nbsp;<em>Hint: It\u2019s all about utilizing native video upload.<\/em> Let\u2019s explore! <\/p>\n\n\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/3excD9JstFA\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n\n\n<h2 class=\"wp-block-heading\">Why Native Video?<\/h2>\n\n\n\n<p>There\u2019s a lot of reasons why marketers would want to post a video on YouTube and then share it with their audiences on LinkedIn and other social networks. One reason for this tactic is because they prefer to direct viewers to watch a video on YouTube to collect all the viewer data in one place, <a href=\"https:\/\/www.powtoon.com\/blog\/keep-people-watching-video-longer\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"encourage them to engage (opens in a new tab)\">encourage them to engage<\/a> with the other content there, and lastly to push them to subscribe for upcoming content on the channel. <br><\/p>\n\n\n\n<p>So, while posting your video exclusively on one platform might seem foolproof for video creators, LinkedIn\u2019s got their own goals in mind. Namely, to keep users on LinkedIn (as opposed to leading them away to YouTube) and developing themselves as a competitive hub of invaluable video content. For that reason, LinkedIn adds some hard-to-argue benefits to uploading video natively to their platform.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Your video will automatically play as people scroll through their feed, creating a seamless viewing experience. <\/li><li>Not only does LinkedIn show your video to your 1st connections, but they display it to your 2nd, and even 3rd connections as well. Woohoo!<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Just Getting Views vs. Real Results<\/h2>\n\n\n\n<p>Views are an awesome KPI to look at (and we\u2019ll talk about analytics in a minute), but they\u2019re not the be-all and end-all. At the end of the day, you\u2019re looking for real business results, not just vanity metrics. So what can you do to make sure you\u2019re reeling in those prospective buyers and partners through your videos?<br><\/p>\n\n\n\n<p>When optimizing your native LinkedIn videos, keep in mind <em>the copy<\/em> that comes along with it. Because videos will play automatically in the feed, there\u2019s no video thumbnail to encourage viewers to stick around. With all that in mind, make sure your video post\u2019s copy clearly identifies what the video is about and who you are, so you can grab scrollers attention and stop them mid-scroll. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">We Promised to Talk Analytics <\/h3>\n\n\n\n<p>Anyone familiar with video analytics will know that LinkedIn doesn\u2019t provide very fancy insights compared to some other platforms, per se \u2014 but don\u2019t write them off just yet! <br><\/p>\n\n\n\n<p>What they <em>do<\/em> have deep analytics on are the B2B insights you\u2019re looking for. Super valuable things like job titles and company names. This can be a <em>huge lightbulb moment<\/em> for you to understand if you\u2019re meeting your goals regarding the target personas you want to hit, or if maybe there\u2019s a new persona or company that perhaps wasn\u2019t on your radar previously. These alleged outliers might deserve a closer look. If they\u2019re gushing over your video content, maybe they could be a market-fit for your business after all. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What\u2019s Next?<\/h3>\n\n\n\n<p>If you want to grow your audience with LinkedIn, be sure to remember to <strong>post natively<\/strong>, <strong>optimize your copy<\/strong> to complement your video, and <strong>analyze your videos<\/strong> to see who you should be connecting with next. <br><\/p>\n\n\n\n<p>To learn more about how to leverage native LinkedIn video posting, be sure to check out <a href=\"https:\/\/youtu.be\/3excD9JstFA\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Episode 2 (opens in a new tab)\">Episode 2<\/a> of the #MakeItAwesome show, where Renee Teeley gets even more insights from video and content expert Judi Fox on the subject. <\/p>\n\n\n\n<p>Got your own idea on how to post natively like a boss? Let us know in the comments below or <a rel=\"noreferrer noopener\" aria-label=\"on YouTube (opens in a new tab)\" href=\"https:\/\/youtu.be\/3excD9JstFA\" target=\"_blank\">on YouTube<\/a>. Last but not least, don\u2019t forget to <a href=\"https:\/\/www.youtube.com\/powtoon\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"subscribe to Powtoon\u2019s YouTube channel (opens in a new tab)\">subscribe to Powtoon\u2019s YouTube channel<\/a> for more episodes of the #MakeItAwesome Show with Renee Teeley and more awesome content from the Powtoon team!<br><\/p>\n\n\n\n<p><br><\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>It shouldn\u2019t come as a shock to marketers and business owners who\u2019ve signed into LinkedIn recently that video has entered as a leading player on the platform\u2019s newsfeed scene in a big way. LinkedIn can feel like an endless sea&#8230;<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":52,"featured_media":10318,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"twitterCardType":"","cardImageID":0,"cardImage":"","cardTitle":"","cardDesc":"","cardImageAlt":"","cardPlayer":"","cardPlayerWidth":0,"cardPlayerHeight":0,"cardPlayerStream":"","cardPlayerCodec":"","footnotes":""},"categories":[756],"tags":[965,787,969,872,684,964,968,770,254,966,734,967,970],"class_list":["post-10316","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-b2b","tag-business-results","tag-judi-fox","tag-linkedin","tag-make-it-awesome","tag-native-linkedin-video-upload","tag-renee-teeley","tag-social-media-video","tag-social-video","tag-video-analytics","tag-video-influencer","tag-video-insights","tag-vidsummit","has-post-video"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Drive Real Results - Native LinkedIn Video Upload | Powtoon<\/title>\n<meta name=\"description\" content=\"Use Native LinkedIn Video Upload to leverage your video content on LinkedIn. Get valuable audience insights, tips for optimizing your video, and more!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.powtoon.com\/blog\/drive-results-with-native-linkedin-video\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Drive Real Results - Native LinkedIn Video Upload | Powtoon\" \/>\n<meta property=\"og:description\" content=\"Use Native LinkedIn Video Upload to leverage your video content on LinkedIn. Get valuable audience insights, tips for optimizing your video, and more!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.powtoon.com\/blog\/drive-results-with-native-linkedin-video\/\" \/>\n<meta property=\"og:site_name\" content=\"Powtoon Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Powtoon\" \/>\n<meta property=\"article:published_time\" content=\"2019-02-18T13:00:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-08-20T21:42:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.powtoon.com\/blog\/wp-content\/uploads\/2019\/02\/MakeItAwesome_Blog-post_630x420.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"631\" \/>\n\t<meta property=\"og:image:height\" content=\"421\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Shoshi Davis\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Shoshi Davis\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.powtoon.com\/blog\/drive-results-with-native-linkedin-video\/\",\"url\":\"https:\/\/www.powtoon.com\/blog\/drive-results-with-native-linkedin-video\/\",\"name\":\"Drive Real Results - Native LinkedIn Video Upload | Powtoon\",\"isPartOf\":{\"@id\":\"https:\/\/www.powtoon.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.powtoon.com\/blog\/drive-results-with-native-linkedin-video\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.powtoon.com\/blog\/drive-results-with-native-linkedin-video\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.powtoon.com\/blog\/wp-content\/uploads\/2019\/02\/MakeItAwesome_Blog-post_630x420.jpg\",\"datePublished\":\"2019-02-18T13:00:09+00:00\",\"dateModified\":\"2020-08-20T21:42:00+00:00\",\"author\":{\"@id\":\"https:\/\/www.powtoon.com\/blog\/#\/schema\/person\/19b65a16dac716985d2bdfc7ce7293a3\"},\"description\":\"Use Native LinkedIn Video Upload to leverage your video content on LinkedIn. Get valuable audience insights, tips for optimizing your video, and more!\",\"breadcrumb\":{\"@id\":\"https:\/\/www.powtoon.com\/blog\/drive-results-with-native-linkedin-video\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.powtoon.com\/blog\/drive-results-with-native-linkedin-video\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.powtoon.com\/blog\/drive-results-with-native-linkedin-video\/#primaryimage\",\"url\":\"https:\/\/www.powtoon.com\/blog\/wp-content\/uploads\/2019\/02\/MakeItAwesome_Blog-post_630x420.jpg\",\"contentUrl\":\"https:\/\/www.powtoon.com\/blog\/wp-content\/uploads\/2019\/02\/MakeItAwesome_Blog-post_630x420.jpg\",\"width\":631,\"height\":421,\"caption\":\"native linkedin video upload\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.powtoon.com\/blog\/drive-results-with-native-linkedin-video\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.powtoon.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How To Drive Real Results with Native LinkedIn Video Upload [Video Influencer Interview]\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.powtoon.com\/blog\/#website\",\"url\":\"https:\/\/www.powtoon.com\/blog\/\",\"name\":\"Powtoon Blog\",\"description\":\"Make Awesome Videos and Presentations\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.powtoon.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.powtoon.com\/blog\/#\/schema\/person\/19b65a16dac716985d2bdfc7ce7293a3\",\"name\":\"Shoshi Davis\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.powtoon.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/4c47cecfb52b5b1e4657c56addebf8c0247ec1976d99d97cd6f85a689272e66b?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/4c47cecfb52b5b1e4657c56addebf8c0247ec1976d99d97cd6f85a689272e66b?s=96&d=mm&r=g\",\"caption\":\"Shoshi Davis\"},\"description\":\"Shoshi joined Powtoon as a Marketing Assistant. To read more of her stuff, you can find her content on Upwork and Business 2 Community talking all things inbound marketing for SaaS. After only 2 weeks at Powtoon, Shoshi was dubbed by the marketing team as having the superpower of \\\"Unbridled Enthusiasm.\\\" So that was pretty cool.\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/shoshi-weinstein-davis\/\"],\"url\":\"https:\/\/www.powtoon.com\/blog\/author\/shoshi\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Drive Real Results - Native LinkedIn Video Upload | Powtoon","description":"Use Native LinkedIn Video Upload to leverage your video content on LinkedIn. Get valuable audience insights, tips for optimizing your video, and more!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.powtoon.com\/blog\/drive-results-with-native-linkedin-video\/","og_locale":"en_US","og_type":"article","og_title":"Drive Real Results - Native LinkedIn Video Upload | Powtoon","og_description":"Use Native LinkedIn Video Upload to leverage your video content on LinkedIn. Get valuable audience insights, tips for optimizing your video, and more!","og_url":"https:\/\/www.powtoon.com\/blog\/drive-results-with-native-linkedin-video\/","og_site_name":"Powtoon Blog","article_publisher":"https:\/\/www.facebook.com\/Powtoon","article_published_time":"2019-02-18T13:00:09+00:00","article_modified_time":"2020-08-20T21:42:00+00:00","og_image":[{"width":631,"height":421,"url":"https:\/\/www.powtoon.com\/blog\/wp-content\/uploads\/2019\/02\/MakeItAwesome_Blog-post_630x420.jpg","type":"image\/jpeg"}],"author":"Shoshi Davis","twitter_misc":{"Written by":"Shoshi Davis","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.powtoon.com\/blog\/drive-results-with-native-linkedin-video\/","url":"https:\/\/www.powtoon.com\/blog\/drive-results-with-native-linkedin-video\/","name":"Drive Real Results - Native LinkedIn Video Upload | Powtoon","isPartOf":{"@id":"https:\/\/www.powtoon.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.powtoon.com\/blog\/drive-results-with-native-linkedin-video\/#primaryimage"},"image":{"@id":"https:\/\/www.powtoon.com\/blog\/drive-results-with-native-linkedin-video\/#primaryimage"},"thumbnailUrl":"https:\/\/www.powtoon.com\/blog\/wp-content\/uploads\/2019\/02\/MakeItAwesome_Blog-post_630x420.jpg","datePublished":"2019-02-18T13:00:09+00:00","dateModified":"2020-08-20T21:42:00+00:00","author":{"@id":"https:\/\/www.powtoon.com\/blog\/#\/schema\/person\/19b65a16dac716985d2bdfc7ce7293a3"},"description":"Use Native LinkedIn Video Upload to leverage your video content on LinkedIn. Get valuable audience insights, tips for optimizing your video, and more!","breadcrumb":{"@id":"https:\/\/www.powtoon.com\/blog\/drive-results-with-native-linkedin-video\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.powtoon.com\/blog\/drive-results-with-native-linkedin-video\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.powtoon.com\/blog\/drive-results-with-native-linkedin-video\/#primaryimage","url":"https:\/\/www.powtoon.com\/blog\/wp-content\/uploads\/2019\/02\/MakeItAwesome_Blog-post_630x420.jpg","contentUrl":"https:\/\/www.powtoon.com\/blog\/wp-content\/uploads\/2019\/02\/MakeItAwesome_Blog-post_630x420.jpg","width":631,"height":421,"caption":"native linkedin video upload"},{"@type":"BreadcrumbList","@id":"https:\/\/www.powtoon.com\/blog\/drive-results-with-native-linkedin-video\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.powtoon.com\/blog\/"},{"@type":"ListItem","position":2,"name":"How To Drive Real Results with Native LinkedIn Video Upload [Video Influencer Interview]"}]},{"@type":"WebSite","@id":"https:\/\/www.powtoon.com\/blog\/#website","url":"https:\/\/www.powtoon.com\/blog\/","name":"Powtoon Blog","description":"Make Awesome Videos and Presentations","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.powtoon.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.powtoon.com\/blog\/#\/schema\/person\/19b65a16dac716985d2bdfc7ce7293a3","name":"Shoshi Davis","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.powtoon.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/4c47cecfb52b5b1e4657c56addebf8c0247ec1976d99d97cd6f85a689272e66b?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/4c47cecfb52b5b1e4657c56addebf8c0247ec1976d99d97cd6f85a689272e66b?s=96&d=mm&r=g","caption":"Shoshi Davis"},"description":"Shoshi joined Powtoon as a Marketing Assistant. To read more of her stuff, you can find her content on Upwork and Business 2 Community talking all things inbound marketing for SaaS. After only 2 weeks at Powtoon, Shoshi was dubbed by the marketing team as having the superpower of \"Unbridled Enthusiasm.\" So that was pretty cool.","sameAs":["https:\/\/www.linkedin.com\/in\/shoshi-weinstein-davis\/"],"url":"https:\/\/www.powtoon.com\/blog\/author\/shoshi\/"}]}},"_links":{"self":[{"href":"https:\/\/www.powtoon.com\/blog\/wp-json\/wp\/v2\/posts\/10316","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.powtoon.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.powtoon.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.powtoon.com\/blog\/wp-json\/wp\/v2\/users\/52"}],"replies":[{"embeddable":true,"href":"https:\/\/www.powtoon.com\/blog\/wp-json\/wp\/v2\/comments?post=10316"}],"version-history":[{"count":9,"href":"https:\/\/www.powtoon.com\/blog\/wp-json\/wp\/v2\/posts\/10316\/revisions"}],"predecessor-version":[{"id":10340,"href":"https:\/\/www.powtoon.com\/blog\/wp-json\/wp\/v2\/posts\/10316\/revisions\/10340"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.powtoon.com\/blog\/wp-json\/wp\/v2\/media\/10318"}],"wp:attachment":[{"href":"https:\/\/www.powtoon.com\/blog\/wp-json\/wp\/v2\/media?parent=10316"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.powtoon.com\/blog\/wp-json\/wp\/v2\/categories?post=10316"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.powtoon.com\/blog\/wp-json\/wp\/v2\/tags?post=10316"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}